{"id":22960,"date":"2025-04-29T06:40:25","date_gmt":"2025-04-29T06:40:25","guid":{"rendered":"https:\/\/indeedseo.com\/blog\/?p=22960"},"modified":"2025-10-24T07:59:26","modified_gmt":"2025-10-24T07:59:26","slug":"searchgpt-vs-google","status":"publish","type":"post","link":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/","title":{"rendered":"Which One Should You Optimise for SEO: SearchGPT vs. Google","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As new technologies change how people locate and use information, search engine optimization keeps changing. Even though Google continues to rule the search engine market, new tools like SearchGPT have given companies a new opportunity to show up online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding the strengths and functions of both systems is essential for ensuring the business&#8217;s success. Each platform presents distinct opportunities and challenges regarding content visibility, ranking factors, and user interaction. This post examines both Google and SearchGPT from an SEO perspective, offering insights into how businesses can stay competitive across search and AI-generated platforms.<\/span><\/p>\n<h2><b>\u2705What Is SearchGPT?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/indeedseo.com\/searchgpt-marketing\">SearchGPT<\/a> is an OpenAI tool like Google that provides information to people based on their interests.. The format is natural, human-like conversation using the <a href=\"https:\/\/indeedseo.com\/llm-seo\">LLM (larger language mode)<\/a>. It serves as an AI-powered response engine designed to deliver direct answers instead of web search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the result is different from that of a Google search. Instead of web links, the Search GPT provides the results in a paragraph, which is the required format after searching the results online. The information is provided in a well-structured format, which is good from the SEO point of view.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While answering queries, Search GPT prioritizes the intent and context rather than just providing the information. Unlike ChatGPT, Search GPT will give the sources of the weblinks and results will be provided based on link-based rankings and metadata. The intention is to deliver a self-contained, useful response that does not require visitors to navigate via external sources, even while citation links are included for verification.<\/span><\/p>\n<h3><b>\u27afNotable Capabilities of SearchGPT<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are some of the qualities of the Search GPT that make it a competitive search platform and usable like Google search.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Conversational Interaction<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SearchGPT allows users to communicate naturally, maintaining context across multiple exchanges. This makes it easier to refine or ask follow-up queries without repeating information.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Comprehensive Responses<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Instead of delivering a simple list of links, SearchGPT generates rich, detailed answers tailored to each query. Whether it&#8217;s a summary, a structured explanation, or a full breakdown of a complex topic, it provides in-depth information beyond typical search engine results.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Transparent Source Referencing<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SearchGPT includes source links alongside its answers, typically displayed in a sidebar. This transparency lets users cross-check facts and read further if they wish.<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h4><b>Advanced Context Recognition<\/b><\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The system looks beyond keywords to understand what the user means. It considers previous questions, trending subjects, and subtle language cues, resulting in more relevant responses that align with the user&#8217;s intent.<\/span><\/p>\n<h2><strong>\u2705Google vs. SearchGPT: Key Differences and What They Mean for SEO<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22962\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO.webp\" alt=\"Google vs. SearchGPT_ Key Differences and What They Mean for SEO\" width=\"1910\" height=\"925\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO.webp 1910w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO-300x145.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO-1024x496.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO-768x372.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO-1536x744.webp 1536w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO-1200x581.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Google-vs.-SearchGPT_-Key-Differences-and-What-They-Mean-for-SEO-150x73.webp 150w\" sizes=\"auto, (max-width: 1910px) 100vw, 1910px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the AI-driven world, sticking to keywords and base SEO campaigns only on keywords will be foolish. As SearchGPT enters the SEO world with its conversational, AI-powered answers, it is changing <strong><a href=\"https:\/\/indeedseo.com\/search-engine-optimization\">search engine optimization<\/a><\/strong> strategies and how businesses approach search engine marketing.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afStreamlined Conversational Search\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional search engines provide results based on keywords, and finding the right answers is usually hard. Over time, search criteria have improved and provided easier answers to user queries, but this is still far from reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Search GPT simplifies the web search process by understanding natural languages. The content is delivered conversationally, providing the exact information a user seeks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key difference in conducting SEO campaigns is that Google still provides results based on keywords, while SearchGPT focuses on providing complete information rather than web links. Now, SEO must focus on the content, not just the keywords.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afUnderstanding Intent: Keywords vs. Context<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google\u2019s algorithm is largely built on providing structured data. To perform well, pages must be formatted for clarity, include relevant search terms, and follow on-page best practices like meta tags, h1 tags, alt attributes, and internal linking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SearchGPT works differently. The algorithm is developed to understand the entire meaning of the document, which means that instead of focusing on a few attributes, the content must focus on producing the exact results people are looking for. Overall, keywords like keyword density and optimization as per keywords will not matter much for SEO.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afMeasuring Authority: Backlinks vs. Digital Consensus<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Backlinks are still a key ranking factor in Google&#8217;s ecosystem. People are likelier to trust a website with high-quality links from reliable domains. Link-building methods, however, can manipulate this approach, making authority more about technological strategy than real user benefit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SearchGPT presents an alternative method. It collects a broader digital consensus\u2014pulling data from discussion forums, review sites, social media, and more\u2014instead of merely depending on who links to your website. Combining these references it creates a picture of how trustworthy your brand or content is based on how frequently it comes up in reliable, real-world discussions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes more than just backlinks to establish a reputation for SearchGPT. Creating authentic reviews, promoting natural mentions, and participating in industry discussions on several platforms will all help to improve your online presence.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afSource Types: Crowdsourced Insights vs. Curated Lists<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google curates its ranking algorithm for businesses, creates map locations, and highlights structured content. Therefore, it shows the results of only a few websites and does not consider the results of websites not developed using Google strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, SearchGPT has access to a far wider variety of sources. It extracts information from user-generated content on social media sites like Instagram, Twitter, Yelp, and Reddit. The results are drawn after extensive research that accurately represents the sentiments of the user queries. Overall, we can draw the results as per the requirements.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afUser Experience: Transactional vs. Conversational<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google search is transactional. You type a search query, a list of results appears, and you select what to click. The main goal is to increase traffic to external pages.SearchGPT provides a more engaging experience. Instead of going through several websites, the consumer stays in a conversation and receives synthesized responses. It gives functionality precedence above page views.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This puts the conventional traffic-based value concept to the test. Instead of focusing only on increasing clicks, marketers can consider how AI may directly cite or summarize their material. Content must be dependable, easily extractable, and prepared for AI digestion.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afPaid Advertising Options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google offers robust paid advertising through <a href=\"https:\/\/indeedseo.com\/google-ads-management\">Google Ads<\/a>, allowing businesses to target audiences by demographics, location, and user behavior. This gives brands full control over ad budgets and campaign strategy. In contrast, SearchGPT currently offers no paid advertising options, which means businesses cannot boost visibility through promotions or sponsored placements.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afSEO vs. Direct Answers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Traditional SEO plays a major role in Google\u2019s ecosystem. Websites compete to rank for specific keywords using <a href=\"https:\/\/indeedseo.com\/on-page-optimization\">on-page optimization<\/a> and <a href=\"https:\/\/indeedseo.com\/off-page-optimization\">off-page optimization<\/a> tactics. However, SearchGPT bypasses rankings altogether. It delivers direct, conversational answers based on relevance and context, making conventional keyword-based SEO less effective on its platform.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afAnswer Engine Optimization (AEO)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While Google may feature content through <\/span><a href=\"https:\/\/indeedseo.com\/aeo-services\"><span style=\"font-weight: 400;\">Answer Engine Optimization <\/span><\/a><span style=\"font-weight: 400;\"> (e.g., featured snippets), it still leans heavily on classic SEO signals. SearchGPT, on the other hand, prioritizes content that delivers clear, structured answers to user questions. This means writing in a way that AI models can easily parse, summarize, and use to generate responses is becoming increasingly important.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afContent Marketing Approaches<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Both platforms value high-quality, authoritative content. For Google, this helps boost rankings and domain authority. For SearchGPT, well-structured content with trustworthy insights increases the likelihood of being referenced in answers. The difference lies in tone\u2014SearchGPT rewards conversational, informative styles more than promotional or <a href=\"https:\/\/indeedseo.com\/blog\/the-importance-of-technical-seo-boosting-your-websites-visibility-and-performance\/\">technical SEO<\/a> tricks.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afCustomer Acquisition Tactics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google supports immediate customer conversion through local listings, ads, and search result features like maps and call buttons. SearchGPT focuses more on educating and informing users. Instead of driving instant conversions, it nurtures trust through helpful, non-promotional content, positioning brands as reliable resources in decision-making.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afAnalytics and Tracking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google provides robust analytics tools to measure traffic, conversions, and user behavior. Marketers can track ROI and optimize accordingly. Currently, SearchGPT lacks native analytics, making it difficult to measure directly how content performs within the platform or how it influences conversion outcomes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afLong-Term Strategic Approach<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Succeeding on Google requires ongoing investment in SEO, <a href=\"https:\/\/indeedseo.com\/content-writing-services\">content marketing<\/a>, and paid advertising to maintain visibility and stay competitive. SearchGPT offers a different path\u2014it\u2019s less saturated and rewards businesses that focus on meaningful content, organic reputation-building, and cross-platform consensus.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afFinal Thoughts: SEO for Search Platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Both Google and SearchGPT prioritize relevance, authority, and user satisfaction but the methods adopted differ. For businesses, this means:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moving from <\/span><b>keyword-centric content<\/b><span style=\"font-weight: 400;\"> to <\/span><b>conversational, value-rich content<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing on <\/span><b>community presence<\/b><span style=\"font-weight: 400;\">, not just domain strength<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Structuring content to answer questions completely and contextually<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SearchGPT isn\u2019t replacing Google; it&#8217;s changing the look of SEO. To stay ahead, your strategy should evolve to meet both systems.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u27afWhat\u2019s Next for Google and AI-Powered Search Engines Like SearchGPT?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google is already evolving. It\u2019s started blending AI-generated content directly to produce relevant answers. This shift began with featured snippets and has now expanded into AI Overviews, a format that combines quick, AI-based responses with classic ranked results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This hybrid model is changing how people interact with search engines. Instead of just scrolling through pages of links, users get fast, tailored insights followed by supporting resources. On the other hand, when we talk about geolocation searches, Google still produces the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, platforms like SearchGPT set a new standard by focusing entirely on response-based search. These engines offer a cleaner, more direct interaction without paid ads and rankings. That simplicity is reshaping how people find information, and it&#8217;s only a matter of time before these platforms become a major force in the search landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soon, businesses will start focusing on creating SEO strategies and optimizing their web pages according to conversational search. This will change the way website content is created and optimized. The shift is not to write differently but to change the purpose for which websites are designed. Along with SEO strategies, AEO will also matter for businesses to become visible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/indeedseo.com\/\">IndeedSEO<\/a>, we\u2019re already preparing brands for this transition. As more search engines adopt AI-first models, businesses that adapt early will earn the advantage. Instead of fighting over one top spot on Google, you\u2019ll optimize for multiple engines\u2014all with their criteria and user habits.<\/span><\/p>\n<p><a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-22963\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20.webp\" alt=\"CTA-Button\" width=\"1575\" height=\"529\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20.webp 1575w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20-300x101.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20-1024x344.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20-768x258.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20-1536x516.webp 1536w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20-1200x403.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/CTA-Button_-20-150x50.webp 150w\" sizes=\"auto, (max-width: 1575px) 100vw, 1575px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If your content doesn\u2019t answer user questions clearly and conversationally, it\u2019s already falling behind. Let the team at IndeedSEO fine-tune your website and content strategy for AEO so you\u2019re ready to rank in this new wave of search engines. It is better to start optimizing your website per the latest search platforms like SearchGPT and give 100% to SEO.<\/span><\/p>\n<h4><b>FAQs<\/b><\/h4>\n<ul>\n<li><b> Should I still focus on Google SEO?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Absolutely. Google remains the main search engine and drives most website traffic.<\/span><\/p>\n<ul>\n<li><b> Can I optimize content for both SearchGPT and Google?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes. You can write informative and well-structured content that works for both platforms.<\/span><\/p>\n<ul>\n<li><b> Does optimizing for SearchGPT increase website traffic?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It can help by improving visibility in AI-based search answers and attracting curious users.<\/span><\/p>\n<ul>\n<li><b> What type of content works best for SearchGPT?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Short and informative content with easy-to-understand answers works best for AI searches.<\/span><\/p>\n<ul>\n<li><b> Is Google SEO still important in 2025?<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Yes. Google drives the majority of web traffic, and ranking high there is still essential for any business.<\/span><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>As new technologies change how people locate and use information, search engine optimization keeps changing. Even though Google continues to rule the search engine market, new tools like SearchGPT have given companies a new opportunity to show up online. Understanding the strengths and functions of both systems is essential for ensuring the business&#8217;s success. Each [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":7,"featured_media":22961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1484],"tags":[],"class_list":["post-22960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-searchgpt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which One Should You Optimise for SEO: SearchGPT vs. Google - IndeedSEO<\/title>\n<meta name=\"description\" content=\"SearchGPT offers AI-driven answers, while Google delivers broader results\u2014optimize for both to maximize SEO reach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which One Should You Optimise for SEO: SearchGPT vs. Google - IndeedSEO\" \/>\n<meta property=\"og:description\" content=\"SearchGPT offers AI-driven answers, while Google delivers broader results\u2014optimize for both to maximize SEO reach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\" \/>\n<meta property=\"og:site_name\" content=\"IndeedSEO\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-29T06:40:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-24T07:59:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1537\" \/>\n\t<meta property=\"og:image:height\" content=\"697\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Emily Carter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emily Carter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\"},\"author\":{\"name\":\"Emily Carter\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/470027f5b316010a2ffb2fc609b5a5c4\"},\"headline\":\"Which One Should You Optimise for SEO: SearchGPT vs. Google\",\"datePublished\":\"2025-04-29T06:40:25+00:00\",\"dateModified\":\"2025-10-24T07:59:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\"},\"wordCount\":1872,\"publisher\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp\",\"articleSection\":[\"SearchGPT\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\",\"url\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\",\"name\":\"Which One Should You Optimise for SEO: SearchGPT vs. Google - IndeedSEO\",\"isPartOf\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp\",\"datePublished\":\"2025-04-29T06:40:25+00:00\",\"dateModified\":\"2025-10-24T07:59:26+00:00\",\"description\":\"SearchGPT offers AI-driven answers, while Google delivers broader results\u2014optimize for both to maximize SEO reach.\",\"breadcrumb\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage\",\"url\":\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp\",\"contentUrl\":\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp\",\"width\":1537,\"height\":697,\"caption\":\"Which One Should You Optimise for SEO_ SearchGPT vs. Google\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"home\",\"item\":\"https:\/\/indeedseo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SearchGPT\",\"item\":\"https:\/\/indeedseo.com\/blog\/category\/searchgpt\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Which One Should You Optimise for SEO: SearchGPT vs. Google\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#website\",\"url\":\"https:\/\/indeedseo.com\/blog\/\",\"name\":\"IndeedSEO\",\"description\":\"IndeedSEO - Blogs\",\"publisher\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/indeedseo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#organization\",\"name\":\"Indeedseo - Top Digital Marketing Agency\",\"url\":\"https:\/\/indeedseo.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2015\/08\/logo.png\",\"contentUrl\":\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2015\/08\/logo.png\",\"width\":526,\"height\":172,\"caption\":\"Indeedseo - Top Digital Marketing Agency\"},\"image\":{\"@id\":\"https:\/\/indeedseo.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/470027f5b316010a2ffb2fc609b5a5c4\",\"name\":\"Emily Carter\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ac18f2cd969fa9e83591a0e4e7c86733ea0bc24a1c9928486e176e2c1f553da2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ac18f2cd969fa9e83591a0e4e7c86733ea0bc24a1c9928486e176e2c1f553da2?s=96&d=mm&r=g\",\"caption\":\"Emily Carter\"},\"url\":\"https:\/\/indeedseo.com\/blog\/author\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Which One Should You Optimise for SEO: SearchGPT vs. Google - IndeedSEO","description":"SearchGPT offers AI-driven answers, while Google delivers broader results\u2014optimize for both to maximize SEO reach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/","og_locale":"en_US","og_type":"article","og_title":"Which One Should You Optimise for SEO: SearchGPT vs. Google - IndeedSEO","og_description":"SearchGPT offers AI-driven answers, while Google delivers broader results\u2014optimize for both to maximize SEO reach.","og_url":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/","og_site_name":"IndeedSEO","article_published_time":"2025-04-29T06:40:25+00:00","article_modified_time":"2025-10-24T07:59:26+00:00","og_image":[{"width":1537,"height":697,"url":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp","type":"image\/webp"}],"author":"Emily Carter","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emily Carter","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#article","isPartOf":{"@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/"},"author":{"name":"Emily Carter","@id":"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/470027f5b316010a2ffb2fc609b5a5c4"},"headline":"Which One Should You Optimise for SEO: SearchGPT vs. Google","datePublished":"2025-04-29T06:40:25+00:00","dateModified":"2025-10-24T07:59:26+00:00","mainEntityOfPage":{"@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/"},"wordCount":1872,"publisher":{"@id":"https:\/\/indeedseo.com\/blog\/#organization"},"image":{"@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage"},"thumbnailUrl":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp","articleSection":["SearchGPT"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/","url":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/","name":"Which One Should You Optimise for SEO: SearchGPT vs. Google - IndeedSEO","isPartOf":{"@id":"https:\/\/indeedseo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage"},"image":{"@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage"},"thumbnailUrl":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp","datePublished":"2025-04-29T06:40:25+00:00","dateModified":"2025-10-24T07:59:26+00:00","description":"SearchGPT offers AI-driven answers, while Google delivers broader results\u2014optimize for both to maximize SEO reach.","breadcrumb":{"@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#primaryimage","url":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp","contentUrl":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2025\/04\/Which-One-Should-You-Optimise-for-SEO_-SearchGPT-vs.-Google.webp","width":1537,"height":697,"caption":"Which One Should You Optimise for SEO_ SearchGPT vs. Google"},{"@type":"BreadcrumbList","@id":"https:\/\/indeedseo.com\/blog\/searchgpt-vs-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"home","item":"https:\/\/indeedseo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"SearchGPT","item":"https:\/\/indeedseo.com\/blog\/category\/searchgpt\/"},{"@type":"ListItem","position":3,"name":"Which One Should You Optimise for SEO: SearchGPT vs. Google"}]},{"@type":"WebSite","@id":"https:\/\/indeedseo.com\/blog\/#website","url":"https:\/\/indeedseo.com\/blog\/","name":"IndeedSEO","description":"IndeedSEO - Blogs","publisher":{"@id":"https:\/\/indeedseo.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/indeedseo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/indeedseo.com\/blog\/#organization","name":"Indeedseo - Top Digital Marketing Agency","url":"https:\/\/indeedseo.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indeedseo.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2015\/08\/logo.png","contentUrl":"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2015\/08\/logo.png","width":526,"height":172,"caption":"Indeedseo - Top Digital Marketing Agency"},"image":{"@id":"https:\/\/indeedseo.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/470027f5b316010a2ffb2fc609b5a5c4","name":"Emily Carter","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/indeedseo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ac18f2cd969fa9e83591a0e4e7c86733ea0bc24a1c9928486e176e2c1f553da2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ac18f2cd969fa9e83591a0e4e7c86733ea0bc24a1c9928486e176e2c1f553da2?s=96&d=mm&r=g","caption":"Emily Carter"},"url":"https:\/\/indeedseo.com\/blog\/author\/author\/"}]}},"gt_translate_keys":[{"key":"link","format":"url"}],"_links":{"self":[{"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/posts\/22960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/comments?post=22960"}],"version-history":[{"count":4,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/posts\/22960\/revisions"}],"predecessor-version":[{"id":24878,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/posts\/22960\/revisions\/24878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/media\/22961"}],"wp:attachment":[{"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/media?parent=22960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/categories?post=22960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/indeedseo.com\/blog\/wp-json\/wp\/v2\/tags?post=22960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}