{"id":11621,"date":"2023-02-27T10:11:12","date_gmt":"2023-02-27T10:11:12","guid":{"rendered":"https:\/\/indeedseo.com\/blog\/?p=11621"},"modified":"2026-04-23T05:15:19","modified_gmt":"2026-04-23T05:15:19","slug":"search-engine-optimization-ranking-factors","status":"publish","type":"post","link":"https:\/\/indeedseo.com\/blog\/search-engine-optimization-ranking-factors\/","title":{"rendered":"Top 8 Search Engine Optimization Ranking Factors","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Modern businesses are optimizing their platforms to rank higher in SERP for better online visibility. However, keeping up with constantly changing SEO algorithms is tough for new businesses or SEO beginners. Since SEO is a mix of multiple factors, understanding every element in depth is required for making successful SEO strategies for your business.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Instead of chasing quick results, focusing on the right ranking signals leads to steady growth. In this article, we will share the most important SEO ranking factors that can help you dominate search results. By the end of this post, your website will be optimized for more business.\u00a0<\/span><\/p>\r\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Outrank Your Competitors with SEO Ranking Factors from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Outrank Your Competitors with SEO Ranking Factors from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \r\n\r\n\r\n\r\n<h2 id=\"1-publish-best-quality-content-1\" class=\"wp-block-heading\"><strong>1.<\/strong> <strong>Publish Best-Quality Content<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" class=\"wp-image-11630\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Publish-Best-Quality-Content.webp\" alt=\"Publish Best Quality Content\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Publish-Best-Quality-Content.webp 900w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Publish-Best-Quality-Content-300x143.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Publish-Best-Quality-Content-768x367.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Publish-Best-Quality-Content-150x72.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">The quality of your website and blog content is still very important. It is essential to create pages that are beneficial to the user and have real value, or you may suffer the consequences of Google\u2019s Panda and Fred algorithm updates.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Also, Read | <a href=\"https:\/\/indeedseo.com\/blog\/google-helpful-content-update-2022-and-how-it-affects-your-business\/\">Everything about Google\u2019s Helpful Content Update<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Keyword Usage<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Despite the rumors that keyword research isn\u2019t necessary for ranking, it still contributes to the production of quality content. Contemporary keyword research does not focus on the same concepts as before. Instead, it is used to create a content plan. Through examining your competitors and analyzing data, you can discover keywords with a decent search volume, but that have a higher click-through rate specific to your intended audience.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">As the industry continues to suggest the potential drawbacks of keyword research, it\u2019s essential to identify your primary keywords and organize them into relevant topics for your searchers.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><b>\u2705 Content Updates\u00a0<\/b><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Having fresh content is nothing novel. When Google made the announcement in 2011, it caused a lot of perplexity regarding the concept of \u201cfresh content\u201d. So what exactly is it? And how does it associate with evergreen content? For evergreen content, don\u2019t simply change the date annually.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">To ensure your content is updated for the best user experience, use the latest in-depth analysis about the topics you are updating. Always ensure to match the intent and context of the whole content before publishing to offer readers accurate content.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 id=\"2-mobile-first-indexing-2\" class=\"wp-block-heading\"><strong>2.<\/strong> <strong>Mobile First Indexing<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" class=\"wp-image-11631\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-First-Indexing.webp\" alt=\"Mobile First Indexing\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-First-Indexing.webp 900w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-First-Indexing-300x143.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-First-Indexing-768x367.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Mobile-First-Indexing-150x72.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Since March 2021, Google has used mobile-first indexing. Since most users depend on mobile devices, a website\u2019s mobile compatibility directly affects its SERP performance. Mobile First Indexing is different from mobile usability.<\/span><\/p>\r\n<p><strong>Also Read: <a href=\"https:\/\/indeedseo.com\/blog\/mobile-first-indexing-explained-everything-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mobile-First Indexing Explained | Everything You Need to Know<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Mobile Usability<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">In earlier years, it was standard to use m.URL.com for mobile websites. Today, responsive web design is more practical as it helps websites to adjust to different screens automatically. Google has made it clear that it does not favor any design type for rankings. However, it suggests responsive formats because they improve indexing.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"3-page-experience-update-and-its-effects-3\" class=\"wp-block-heading\"><strong>3.<\/strong> <strong>Page Experience Update and Its Effects<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" class=\"wp-image-11632\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Experience-Update-and-Its-Effects.webp\" alt=\"Page Experience Update and Its Effects\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Experience-Update-and-Its-Effects.webp 900w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Experience-Update-and-Its-Effects-300x143.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Experience-Update-and-Its-Effects-768x367.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Experience-Update-and-Its-Effects-150x72.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">User experience affects <a href=\"https:\/\/indeedseo.com\/search-engine-optimization\"><strong>search engine optimization<\/strong><\/a>, as recent changes to Page Experience have proven. If you neglect UX, your website will be disregarded. 38% of users will leave your site if it has unattractive content and layout. It is important to make UX and SEO work together if you want success in search engine results pages.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\"><strong>\u2705<\/strong> <strong>Site Architecture<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">A strong website structure supports both SEO performance and site experience. It helps users navigate your site easily and allows search engine bots to find and index more pages. Clean site architecture helps users to reach any page within a few clicks. This can be difficult for large websites, but proper structure helps. With the Page Experience update, website design has become more important than before.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Core Web Vitals<\/strong><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11633\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Core-Web-Vitals.webp\" alt=\"Core Web Vitals\" width=\"490\" height=\"283\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Core-Web-Vitals.webp 980w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Core-Web-Vitals-300x173.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Core-Web-Vitals-768x443.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Core-Web-Vitals-150x86.webp 150w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">John Mueller from Google has highlighted that <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Core Web Vitals<\/strong><\/a> is more than just a deciding factor in SEO. Its effects extend to a variety of other SEO-related elements, including user experience. The performance of your page and its content all affect the rate at which users convert when they land on the page. Ultimately, Core Web Vitals is designed to help you provide a better overall experience for the user.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Create a Secure Website (HTTPS)<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Although it is not mandatory to switch to HTTPS for your website, Google has made several changes since 2014 when it first declared it as a ranking signal. In 2017, Google further announced that its Chrome browser (being used by 45% of the population) would start labeling websites as &#8220;not secure&#8221; when they are not HTTPS.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you do not make the shift, you may experience increased bounce rates. This implies that Google considers HTTPS to be crucial. However, switching to HTTPS (and SSL, since they go hand in hand) can bring several <strong>canonicalizing issues<\/strong> if not done accurately. Even if it has not been proven to have a major effect on SEO, the Chrome update may mean that it is advantageous to move your website over, but it should be done by an experienced professional.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Ad Experience<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In 2017, Ad Experience was launched to target Chrome users who could be penalized for running advertisements that violated the Better Ads Standards. Glenn Gabe provided explanations of Chrome&#8217;s ad-filtering implementation. Ad Experience&#8217;s relationship with page experience and Core Web Vitals is based on how users experience and interact with a website.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"4-gtmetrix-scores-and-google-page-speed-insight-scores-4\" class=\"wp-block-heading\"><strong>4.<\/strong> <strong>GTMetrix Scores and Google Page Speed Insight Scores<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Site speed is an important ranking factor in SEO. It\u2019s important to ensure that your website loads quickly to support better SERP performance.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>GTMetrix\u00a0<\/strong><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11634\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix-.webp\" alt=\"GTMetrix\u00a0\" width=\"650\" height=\"247\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix-.webp 1300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix--300x114.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix--1024x389.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix--768x292.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix--1200x456.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GTMetrix--150x57.webp 150w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">GTMetrix is used to measure how well a website performs. It checks loading speed, page size, and other important elements. It also offers recommendations to improve speed. Search engines look at these factors while ranking websites. A faster site has better chances of ranking higher.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Google Page Speed Insight<\/strong><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11635\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight.webp\" alt=\"Page Speed Insight\" width=\"645\" height=\"236\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight.webp 1289w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight-300x110.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight-1024x374.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight-768x281.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight-1200x438.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Page-Speed-Insight-150x55.webp 150w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Google Page Speed Insight is another website performance testing tool used by search engines to measure the speed of a website. It also provides recommendations on how to improve the website\u2019s speed. Faster websites usually perform well in search results.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SEO requires attention to multiple ranking factors. GTMetrix and Google PageSpeed Insights are key tools for performance analysis. They help measure how efficient a website is. This directly impacts search engine rankings.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">By optimizing loading speed and fixing performance issues, businesses can improve these scores. Better performance leads to higher rankings and a more reliable user experience.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"5-master-your-on-page-optimization-5\" class=\"wp-block-heading\"><strong>5.<\/strong> <strong>Master Your On-Page Optimization<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" class=\"wp-image-11636\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Master-Your-On-Page-Optimization.webp\" alt=\"Master Your On-Page Optimization\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Master-Your-On-Page-Optimization.webp 900w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Master-Your-On-Page-Optimization-300x143.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Master-Your-On-Page-Optimization-768x367.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Master-Your-On-Page-Optimization-150x72.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/indeedseo.com\/on-page-optimization\"><strong>On-page optimization<\/strong><\/a>, which focuses on the content and SEO<span style=\"font-weight: 400;\">\u00a0alike. It helps by optimizing factors like the website\u2019s visibility by improving content quality and site structure.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Brand New Copy similarly saw a 48% rise in organic traffic after updating its metadata and internal linking structure. By optimizing your site, you will make it easier for search engines and users to find your high-quality content.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Metadata<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">This data involves your title tag and page summaries \u2013 the data about your websites that onlookers find in the SERPs. Google now and then takes content from the page and puts it as the description in SERPs when it is more suitable to the user\u2019s inquiry.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Make sure to write the most suitable titles and descriptions for your pages, but remember that they may not always be utilized. There are many more meta tags to consider in SEO. Consider that adding one specific meta tag could result in a 300% rise in Clicks from Google Discover.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Schema<\/strong><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"337\" class=\"wp-image-11637\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema-1024x337.webp\" alt=\"Schema\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema-1024x337.webp 1024w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema-300x99.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema-768x253.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema-1200x395.webp 1200w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema-150x49.webp 150w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Schema.webp 1281w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Schema markup was introduced in 2011 as a way to help search engines understand website content better. It works as hidden code added to web pages. With hundreds of data types available, it makes content easier to identify. For example, Rotten Tomatoes saw a 25% higher click-through rate using markup. Food Network also reported a 35% increase in recipe visits. This shows how schema markup improves visibility through rich snippets in search results.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Featured Snippets<\/strong><\/h3>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11638\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Featured-Snippets.webp\" alt=\"\" width=\"533\" height=\"332\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Featured-Snippets.webp 711w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Featured-Snippets-300x186.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Featured-Snippets-150x93.webp 150w\" sizes=\"auto, (max-width: 533px) 100vw, 533px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you want to appear in the featured snippet section of the search engine results, you must understand how RankBrain works and the purpose behind the search query. If your content offers the most relevant answer to the intent behind the query, the search engine will display it in the featured snippet.<\/span><\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u2705 <strong>Google Discover<\/strong><\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Google Discover has the potential to bring more organic traffic than conventional search engine results. To find out if you are already included in Google Discover, take a look at the report in Google Search Console.<\/p>\r\n\r\n\r\n\r\n<h2 id=\"6-internal-link-structure-6\" class=\"wp-block-heading\"><strong>6.<\/strong> <strong>Internal Link Structure<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" class=\"wp-image-11640\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Internal-Link-Structure.webp\" alt=\"Internal Link Structure\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Internal-Link-Structure.webp 900w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Internal-Link-Structure-300x143.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Internal-Link-Structure-768x367.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Internal-Link-Structure-150x72.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Internal links play an important role in helping users and search engines explore your website. Corey Morris from Voltage recommends focusing on five main factors. These include user experience, link flow, content mapping, canonical links, and indexing priorities. The structure should be built with the user in mind. It should guide them toward clear actions like signing up or requesting services.<\/span><\/p>\r\n\r\n\r\n\r\n<h2 id=\"7-earn-authoritative-relevant-links-7\" class=\"wp-block-heading\"><strong>7.<\/strong> <strong>Earn Authoritative &amp; Relevant Links<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"430\" class=\"wp-image-11641\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Earn-Authoritative-Relevant-Links.webp\" alt=\"Earn Authoritative &amp; Relevant Links\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Earn-Authoritative-Relevant-Links.webp 900w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Earn-Authoritative-Relevant-Links-300x143.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Earn-Authoritative-Relevant-Links-768x367.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Earn-Authoritative-Relevant-Links-150x72.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Link-building is important for every industry. It helps your website rank better and build authority. Even if its impact changes in the future, backlinks still matter in SEO today. Skipping this strategy can affect your chances of improving search visibility.<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Learn About | <a href=\"https:\/\/indeedseo.com\/blog\/google-link-spam-update-2022\/\">Google Link Spam Update<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/indeedseo.com\/link-building-for-seo\"><strong>Link building<\/strong><\/a> is an essential component of any successful SEO strategy. It helps businesses to share their authority with other websites and offer readers better content clarity. Shared links help to establish your website as a credible service provider. Below are some factors you must clarify before link building:\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have to make sure that the site you are writing for is your own.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s important to ensure your content is on a relevant topic.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using this way, your guest post is seen by a vast audience base and will be more likely to earn a link back to your site.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t forget to include anchor text when submitting your content.<\/span><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 id=\"8-create-googles-business-profile-8\" class=\"wp-block-heading\"><strong>8.<\/strong> <strong>Create Google&#8217;s Business Profile<\/strong><\/h2>\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"367\" class=\"wp-image-11642\" src=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GMB-dashboard-1.webp\" alt=\"Google's Business Profile\" srcset=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GMB-dashboard-1.webp 800w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GMB-dashboard-1-300x138.webp 300w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GMB-dashboard-1-768x352.webp 768w, https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/GMB-dashboard-1-150x69.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/indeedseo.com\/google-my-business-optimization\"><strong>Google\u2019s Business Profile<\/strong><\/a> is a powerful tool for businesses to build an online presence and reach potential clients. It enables business owners to create an online profile that lists their products, services, and contact details. Moreover, this can help users access and interact with their business.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">There are a few key optimization tips to follow when setting up your Google Business Profile.\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to make sure to offer precise and up-to-date data, as this will help clients discover your business easily.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add photos, videos, and other content to your profile to make it more interesting and engaging.\u00a0<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the analytics available to track your progress and make improvements.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Google has recently unveiled a few novel features for the Google Business Profile. This includes the capacity to include customer reviews and answer them. Consequently, businesses can now receive customer feedback and form relationships. In addition, businesses can now develop promotions and deals for customers, as well as create a tailored website for their business.<\/span><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h2 id=\"conclusion-10\" class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Search engine optimization is a critical strategy for website owners to increase their website\u2019s visibility and ranking in search engine results. A reliable strategy ensures your website optimizes for every SEO factor for an effective and measurable result.\u00a0\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">If you desire to have the greatest SEO advice of all time, this is it: prioritize creating content that your viewers will appreciate, and with the same enthusiasm, make sure to optimize it so that Google can comprehend why your followers love it. However, never forget that the user should come first. In the end, the entire SEO industry is built upon this fundamental rule.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">For an effective custom SEO plan for your business, contact IndeedSEO and get started with an SEO professional.\u00a0<\/span><\/p>\r\n    <section class=\"cta-services new-wrapper-services\">\n        <div class=\"container mt-3 mb-3 p-0\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-4 align-items-center justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Outrank Your Competitors with SEO Ranking Factors from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <a href=\"javascript:void(0)\" class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n    <section class=\"cta-services cta-mobile\">\n        <div class=\"container mt-3 mb-3 p-0\">\n        <a data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\">\n            <div class=\"service-cta-wrap\">\n                <div class=\"row gx-lg-5 g-3 align-items-end justify-content-between\">\n                    <div class=\"col-xl-8 col-lg-8 text-align-center\">\n                        <h4 class=\"mb-0 text-white text-center\">Outrank Your Competitors with SEO Ranking Factors from IndeedSEO<\/h4>\n                    <\/div>\n                    <div class=\"col-lg-4 d-flex justify-content-center\">\n                        <button class=\"cta-button-blk button-primary\" data-bs-toggle=\"modal\" data-bs-target=\"#boost-modal\" on=\"tap:my-lightbox.open\">Book Consultation <span class=\"circle-icon\">\n                        <svg width=\"22\" height=\"22\" viewBox=\"0 0 22 22\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                         <circle cx=\"11\" cy=\"11\" r=\"9\" stroke=\"white\" stroke-width=\"3\"><\/circle>\n                         <circle cx=\"11\" cy=\"11\" r=\"4.84615\" fill=\"white\"><\/circle>\n                      <\/svg>\n                            <\/span>\n                        <\/button>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n        <\/div>\n    <\/section>\n    \r\n<h2><b>FAQs<\/b><\/h2>\r\n<h4><b>Q1: What are SEO ranking factors?<\/b><\/h4>\r\n<p><span style=\"font-weight: 400;\"><strong>A:<\/strong> SEO ranking factors are signals used by search engines. The website&#8217;s position in the SERP is determined by these signals. For example, it can include page content quality or load speed.\u00a0<\/span><\/p>\r\n<h4><b>Q2: What is page experience in SEO?<\/b><\/h4>\r\n<p><span style=\"font-weight: 400;\"><strong>A:<\/strong> Page experience is based on how users interact with a site. Smooth navigation and speed are considered important.<\/span><\/p>\r\n<h4><b>Q3: How do internal links help SEO?<\/b><\/h4>\r\n<p><span style=\"font-weight: 400;\"><strong>A:<\/strong> Internal links connect pages using different website links to share content authority. These links also support better navigation and crawling.<\/span><\/p>\r\n<h4><b>Q4: How does Google Business Profile help SEO?<\/b><\/h4>\r\n<p><span style=\"font-weight: 400;\"><strong>A:<\/strong> Google Business Profile helps to improve business visibility in local searches. It also supports business mentions in local listings and helps with a better user experience to find the services.\u00a0<\/span><\/p>\r\n\r\n<p>&nbsp;<\/p>","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"<p>Modern businesses are optimizing their platforms to rank higher in SERP for better online visibility. However, keeping up with constantly changing SEO algorithms is tough for new businesses or SEO beginners. Since SEO is a mix of multiple factors, understanding every element in depth is required for making successful SEO strategies for your business.\u00a0 Instead [&hellip;]<\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"author":1,"featured_media":11629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[543,540,542,544,541,545],"class_list":["post-11621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-services","tag-search-engine-optimization-rank","tag-search-engine-optimization-ranking","tag-search-engine-optimization-rankings","tag-search-engine-rank-optimization","tag-search-engine-ranking-optimization","tag-what-is-seo-ranking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 8 Search Engine Optimization Ranking Factors<\/title>\n<meta name=\"description\" content=\"Stay updated by reading this blog about Top 8 Google Search Engine Optimization Ranking Factors which helps to keep you one step ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/indeedseo.com\/blog\/search-engine-optimization-ranking-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 8 Search Engine Optimization Ranking Factors\" \/>\n<meta property=\"og:description\" content=\"Stay updated by reading this blog about Top 8 Google Search Engine Optimization Ranking Factors which helps to keep you one step ahead.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/indeedseo.com\/blog\/search-engine-optimization-ranking-factors\/\" \/>\n<meta property=\"og:site_name\" content=\"IndeedSEO\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-27T10:11:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T05:15:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/indeedseo.com\/blog\/wp-content\/uploads\/2023\/02\/Search-Engine-Optimization-Ranking-Factors-Top-8-factors.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Gurpreet Kaur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gurpreet Kaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" 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