Most of the bloggers struggles a lot to enhance their website’s Google ranking. The reason behind this that they don’t know how to start. Always keep one thing in mind, either you are a beginner or professional, you need to understand that there is no magic bullet to get the top ranking in a single day. There are various sets of rules guide by search engines that each website owner should follow and thus, paint a perfect picture of what one’s website is all about. By painting this image in Google’s eye and fulfill all the requirement’s of its algorithm can help to build a commanding website that ranks well. If talking about the technology, all use new strategies of SEO services to boost the visibility of the website.
No doubt, SEO is a time consuming process especially for those who are new in this field. It is important to get traffic from the search engines. Whether you are blogging for profit or fun purpose, it doesn’t matter, but without website traffic, you will burn out soon. Best SEO company always follows White Hat SEO technique to double its Google’s ranking.
It is exceptionally important because it is laser-focused on improving the online presence, traffic and ultimately results in a better ranking of your website.
According to Hubspot, 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.
Just like the two sides of a coin, SEO also has two sides which are popularly known as the types of SEO
Basically, there are three types of the SEO techniques. These are:
1. White Hat SEO
2. Black Hat SEO
3. Gray Hat SEO
1. White Hat SEO
Quite clear from the name itself that White hat SEO refers to the most legitimate practices adhered by the marketers to gain higher rankings in the search engine result pages. The white SEO practices strictly abide by Google’s guidelines for SEO.
One of the types of SEO, the White hat SEO is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same.
When all the search engine optimization techniques are compiled in accordance with Google’s Webmaster guidelines, makes them fall into the category of White Hat. Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results. Since ads cover major portion, the portion of visible search results dedicated to organic results is limited, so top placements are very desirable for everyone.
TACTICS FOR WHITE HAT OPTIMIZATION:
- Ensuring that the title and URL include important and relevant keywords.
- Adding sufficient relevant keywords to content on the page (no keyword stuffing).
- Adding links and buttons to let a reader know more about the site.
- Featuring links to social media accounts and interacting with users in those accounts.
- Posting interactive and relevant video content.
Costing: In the long run, white hat SEO is cheaper than Black Hat SEO, as being penalized by Google for unethical techniques would cost more.
Security: Sites optimized with white hat SEO are secure against Google Penalties.
Consistency: The Rankings achieved are usually more stable and, in particular, long-term compared to pages optimized with unfair means, with the probability of penalties.
2. Black Hat SEO
Black hat SEO on the other hand is a type of a SEO technique which exploits the various weaknesses in the algorithms or search engines in order to get high rankings for websites. This type of a method of SEO is not in accordance with the SEO guidelines set by search engines and especially Google. The wholesomeness level is very low because of the fact that some of the black hat SEO techniques include keyword stuffing, link spam, hidden text, hidden link, cloaking. When you choose this method, you can expect unpredictable, quick but short lasting growth in ranking.
TACTICS FOR BLACK HAT OPTIMIZATION ARE:
- Cloaking is to deceive the search engine crawlers into displaying a page when it would otherwise not have been displayed.
- Every website has a certain focus and natural density of words that are related to the business. However, when keywords are stuffed illogically and unnecessarily, just to get search engine rankings, it is considered as keyword stuffing by search engines.
- Many organizations put keywords in the same color as the page’s background. By doing this, the content is not visible to a normal visitor to the site but is picked up by search engine spiders.
- Putting invisible links in order to increase link popularity.
- Lower quality sites tend to not to meet as many points on the search engine algorithm, so they tend to use fewer white or gray hat techniques and lean toward the black hat where a site with great content, code, design, user base, time on site metrics, internal links will be able to rank without risking a penalty, so they will generally stay on the lighter side of life.
1. It may lead to a boost in SERPS
2. Earn short-term money, but a huge money
But the risk is always high for Black Hat SEO. If a small business owner is looking for a way to boost traffic, they should stay on the safe side and never touch black hat SEO tactics.
3. Gray Hat SEO
Gray hat search engine optimization is recognized by affordable pricing, since the search engine optimization company has to reduce costs by resorting to other SEO techniques in order to deliver results, instead of spending on activities that are considered White.
This kind of an SEO is a kind of an SEO which is neither black nor white. This is a technique that does not fully use the black hat SEO and rather combines both. This is a transformation from black to white and from white to black. Whether it is due to pressure from the website or company or to deliver better results, some SEO companies may practice Gray hat SEO to some extent. They may not cross the line to black hat SEO.
As the name suggests, Gray Hat SEO practices belong in neither the Black Hat nor White Hat category.
TACTICS FOR GRAY HAT SEO:
- Purchasing old domains
- Link buying
- Social media automation and purchasing follower
- Redesign your website at regular interval, say for reviews
- The punishments are not harsh – if not fatal
- The color speaks for itself.
- Temporary increase in traffic.
- It’s not at all bad.
|White hat SEO practices severely follow search engine guidelines. Search engine algorithm puts a negative impact on its search. Results take longer because you do not employ cheats and shortcuts.
|White hat SEO includes relevant writing and use useful content to improve its ranking by using various promotional social media sites.
|Black hat SEO employs practices that do NOT adhere to search engine guidelines and therefore carries the risk that your website and/or content will be demoted or banned from search results.
|Examples of black hat SEO include keyword stuffing or hiding, plagiarism, paid backlinks, cloaking, thin content and private blog networks.
|Gray hat SEO falls somewhere in the middle. These practices are not specifically called out in the guidelines, but should still be considered risky.
|Examples include click bait, spun,content, prolific link exchanges, and paying for reviews.
|Negative SEO is the practice of implementing black or gray hat SEO techniques on someone else’s website with the intent of causing harm. Harming your competitors makes room for you to move up in search results.
|These practices often focus on building unnatural or undesirable links to a competitor’s website, stealing their content, posting negative reviews, or hacking the site and modifying its content.
Digital marketing agencies often face the challenge of improving the Google ranking of their clients’ website. In most cases, clients are not aware of the strategies that digital marketing entails, and hence, demand quick results. Also, since most businesses function on a strict budget, they are not ready to allocate funds regularly towards digital marketing expenses. To meet their clients’ expectations, some digital marketing experts adopt Grey Hat SEO that delivers quick results but may backfire in the long run. Marketers are advised to assess the risks involved versus the rewards while executing such techniques.
Search engines keep a watch on your website: Search engines like Google, Bing or Yahoo continues to keep an eye on the activities of your website and track every step is taken, which means that you are continually being watched. Though these search engines do not ban any website without giving due notice or a reasonable cause, it is quite probable that your next move, no matter how innocuous, maybe your last step to optimize your website’s contents to its potential customers.
Looking at how Google’s algorithms evolve and advance each year, it does not make sense to take unnecessary risks of implementing Grey Hat SEO methods that may result in a website being penalized or banned in extreme cases. Improving Google ranking using organic means takes time, which means one has to be continually involved to achieve quantifiable results.
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