Ways to Utilize a Blog to Improve SEO Results

TABLE OF CONTENT

    No, doubt, every best SEO company has a blog these days. Unfortunately, only a few organizations fully utilize their blog content to maximize the SEO results. If you have a blog, chances are you already understand the importance of business blogging. The question is do you know how to optimize your blog posts to make them more search engine friendly? The truth is many bloggers fail to take advantage of the various marketing potential of their blogs.

    The recent study shows that roughly 60% of the business have blogs,65% of those blog owners haven’t even updated in the past year. Thus, by providing fresh, relevant content and performing basic post optimization, you can take many benefits of blogging offers suggest by the best SEO service provider.

    There is always a precious information available on the search engine actually rank pages. Nearly two decades after its invention, the Google ranking algorithm is still a mystery. If we know anything about it, it is possible only through experiments and anecdotes, not large scale data analysis.

    Monitoring your ranking on search engines is key to getting better results. Start by tracking the most important website metrics to set a baseline for your performance. Make small content changes and see if you notice a boost in your site traffic or rankings. Avoid making several unrelated changes simultaneously, so you can always keep track of what was responsible for improved performance.

    Here are six easy search engine optimization (SEO) tips to help get your blog noticed:

    1. Do your research well

    Keyword research is essential for on-page optimization. Chances are you naturally include keywords without realizing it only by offering valuable content on a topic. However, there are a variety of tools and techniques for finding related keywords relevant to your blog post that you may not have considered. The Google Adwords Keyword Tool and semrush.com both offer excellent devices that permits you to find the best keywords related to your topic and even examine your competitor to see what words and phrases they are using to bring traffic to their sites.

    2. Create a compelling name for your blog

    To attract the more audience your blog title must be attractive and impressive. Your blog name is also an optimization opportunity. Ask yourself these questions:

    1. What is the theme of the blog?

    2. What would be a compelling description in my industry?

    3. Is your blog SEO friendly?

    4. Specifically, who am I trying to reach?

    Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic. Your blog must be according to your services and products only.

    3. Reach a specific audience with each post

    Each blog post must be written for a specific segment, according to the target audience. This allows marketers to create content which is optimized for the particular customers and contains targeted keywords related to the specific needs and solutions.

    For instance, if you sell marketing services, you might include a post in your blog about a hot topic in the industry that targets a particular audience you are trying to capture.

    4. Utilize keywords throughout your post

    Once you have an idea about your target audience, it is mandatory to use the relevant keywords. It is important to place them at the exact place where they will have the most impact on the humans and search engine crawlers indexing your content. Try to include them in the following ways:

    1. Heading and Subheading

    2. Introductory Sentence

    3. Concluding Paragraph

    4. Anchor text (text you hyperlink to other related pages on your site)

    5. Title tags and meta descriptions

    Don’t engage in the keyword stuffing, which is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this irritate your blog followers, it will also get you penalized by Google. A couple of strategically placed keywords will do the trick.

    5. Implement an effective URL structure

    An effective naming convention of URL is good for the marketers and website visitors for several reasons.

    A. It makes result reporting easy

    I have noticed that some companies do not include “/blog” in their URL syntax when keeping the blog on their main website domain. Although this can make it a little more difficult to track the overall progress of the blog within analytics. It includes /blog/ in your URL structure to improve the ease of blog results reporting.

    B. You can ensure user-friendly URLS

    It is important to include every single word in the title of the post in the Url. This can lead to long, hard to read Urls. Try to make your blog URL descriptive, but also short and relevant. Remember to leave out conjunctions such as “and,” “but” and “or” within your URLs.

    6. Update your blog content regularly

    Recycling is good for the SEO. You must look for the additional opportunities to optimize existing blog posts. It is necessary to review the current content and find out the opportunities for the additional on-page SEO. Here are some possible optimization techniques for existing blog content:

    • Enlarge internal links to other relevant pages on the website
    • Add internal links to other relevant pages on the website.
    • Add optimized images (or optimize existing images).
    • Link one post to another related post.
    • To ensure targeted keywords are included review title tags and meta descriptions
    • Leveraging existing blog content can save precious time and resources.

    7. Give readers the opportunity to subscribe to your blog

    Include prominently placed RSS or Feed Subscription Buttons and offer viewers the ability to subscribe to your posts via email when possible and send them notification regularly. This allows your blog followers to have instant notification related to your posts without having to periodically check your site for new content.

    8. Add optimized images and videos

    Images help to create a positive experience and can increase visitor engagement. They help to provide incremental SEO value. Do not forget to include images in your blog post and optimize them according to the descriptive ALT tags with the help of high-priority keyword phrases when appropriate.

    Blog post also provides great scope for the video content. Review your YouTube page. Do you already have a video content that could be useful to enhance a blog post? Videos help users to keep engaged and allow marketers to offer additional educational opportunities.

    9. Use social media to broaden the reach of your blog posts

    Facebook, Twitter, Google+ and other social media sites to create connections with potential and current customers. It is necessary to promote your blog content on these sites for even more web exposure. Hootsuite is a free program which is easy to post links to your latest blog post on all of your social media sites with just a couple of clicks. You can even schedule your posts ahead of time!

    10. Capitalize on social media sharing

    There are a lot of benefits to sharing blog posts on social media:

    1. It helps to make your current social media sites relevant.

    2. It helps to engage your audience

    3. It improves SEO results, because social signals are included in the ranking algorithm

    4. Social links help to increase referral traffic.

    11. Create topically relevant content

    One of the findings from Backlinko’s research was that topically relevant content significantly outperforms content that doesn’t cover a topic in-depth. This means that an in-depth article on a topic will outrank a shallow article, even if the former doesn’t have as strong a domain.

    12. Use “bucket brigades”

    A “Bucket brigade” is a copywriting technique for keeping readers interested in a sales letter. It involves breaking a paragraph into multiple sentences. To grab attention, the sentences are preceded with a trigger word or phrase.

    The bucket brigade works because:

    1. Short sentences are easier to read than long paragraphs

    2. The trigger grabs attention

    13. Compatible with Mobile Search

    You don’t need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago. Optimizing websites for mobile browsers is critical if you want to rank well in search engine results pages. If you’re unsure how your website measures up, enter your site’s URL in Google’s Mobile-Friendly.

    14. High demand of Search Engines

    When someone mentions search engines, do you automatically assume they’re talking about Google? The tech giant has such a big share of the market that ‘Googling’ has become a verb. However, a significant portion of searches take place on alternative sites, such as Microsoft’s Bing. Make a point to search for your site on Google alternatives to see where you rank. Just improving social media engagement and adding meta tags might be all it takes to boost you a couple ranks on Bing.

    Conclusion

    Keep in mind that implementing above mentioned tips won’t help you to gain the ranking within a day. Now it’s over to you to implement these to the best of your abilities. You need to have some patience when deals with SEO strategies to get the best results. The top SEO companies in India know well how to increase ranking of your website using some proven strategies.

    Read More: 8 Pro Online Reputation Management Tips for Your Business

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

    Ready to get started? Take your business to the next level with IndeedSEO

    Let’s Discuss Your Project
    discuss project