Top 7 SEO Tools to Optimize Your Website Success in 2019


    Search Engine Optimization is one of the toughest parts of a running website. The way Google and other search engines rank your website changes continuously. This implies that you need to know latest SEO development updates if you want to beat the competition. The best seo development companies always update themselves so that they can update their strategies accordingly.

    No doubt, various tools are available in the market to handle SEO and retrieve the idea that you want to improve your rankings. If you come to know, what is the purpose of these tools and what they can do for you, you will be get success for sure.

    The good news is that there are plenty of excellent tools you can use to tackle SEO and get the data you need to improve your rankings. If you know what they are and what they can do for you, you’ll be well equipped for success and will be recognized as the top seo company in India.

    In this blog, we will discuss the top 10 excellent seo tools. Each tool can help to improve your rankings on every search engine such a Google and Bing. Let’s discuss one by one:

    1. Google Search Console

    Google Search Console is a group of services you can utilize to check how the search engine views your website. This service will help you with a wide array of tools which you can use along with various aspects of the SEO. Google Search Console allows you to find out any crawling errors that have occurred on your website so that you can properly find them. It is also helpful to figure out when your site is affected by the malware, what types of the keywords people are using to search your website, the standards of the backlinks you have received and more. There are many features of this service if you’re concerned about your Search Engine Results Page (SERP) rankings.

    Key Features:

    • Analyze how Google views your website.

    • Keep record of what types of the keywords are helpful to improve traffic of your website

    • Stay on top of any crawl, meta tag, or sitemap errors.

    • Update your robots.txt file.

    • Check your site’s backlinks.

    • Get alerts if your website is infected with malware.

    2. BuzzStream

    BuzzStream provides you a collection of tools which are helpful for domain research, email marketing, and project management as well. It’s all in-one-type of the platform and variety of services to the users. Let’s focus on how this tool is useful to handle all the SEO needs.

    During the research, this tool is helpful to collect the result lists for the keywords which you are looking for. Then it also provides information about every website, plus overall rankings, social media accounts, domain age, and its authority, etc. Mainly this tool is helpful for the research purpose and to find out who your competitors are and what types of content they are publishing.

    Key Features:

    1. Using target keywords, find out your competitors.

    2. Collect data related to domain age and authority for specific websites

    3. Find out your competitors rankings in the SERPs.

    4. Locate the social media accounts related to your competitions’ sites.

    3. SEMrush

    It is a keyword search tool that helps you to get the data about like how many people are looking for the same keywords. Instead of it, it also provides you some information on similar keywords, related ads, product listings, and a lot more.

    No doubt, it is one of the best tools for researching keywords. SEMrush can also offer information about your competitors’ strategies. For instance, it can also tell you how much traffic they’re getting, how much of that comes from paid ads, and what their backlinks are. It is the best tool for those persons who love keyword searching tasks. It will help you to find out what keywords will give you the best results for your efforts and find out which terms your competitors are ranking for.

    Key Features:

    1. Research the values of the specific queries.

    2. Check out what types of keywords your competitors are ranking for and how much traffic they are getting from these.

    3. Find information about other website’s backlinks.

    4. Look into your competitor’s text and media ads.

    4. Moz Pro

    Moz Pro is a set of tools which is created to handle all the SEO tasks using a data-driven approach. Moz Pro is a little bit similar to SEMrush. It is helpful to carry out research for both particular long-tail keywords and other domains as well. You can utilize this information to avoid keywords with little effort and to find out what your competitors are doing.

    When you are looking for keywords using Moz Pro, it will depict your difficulty score that defines how challenging it will likely be to rank for that term. Moreover, you also get an overview of how many people are searching for that phrase, and so that you can generate lists of keywords for the comparison purpose. These are all features that you can expect from the best keyword research tool. It is the platform which offers a Chrome extension you can use to get information on any domain you visit to make it different from other devices.

    Key Features:

    • Find out how competitive keyword is and also find out its search volume.

    • Get recommendations on related keywords.

    • Find out about your competitor’s targeting keywords.

    • Use a Chrome extension to check other’s domains without going to the Moz website.

    • With the help of a custom, lists compare multiple keywords.

    • Get on-page optimization suggestions and alerts for error.

    5. Google AdWords Keyword Planner

    It is one of the most complicated keyword research tools that you can use. By using this tool, you can quickly look upon the keywords and gets traffic estimation about them. Most prominently, it can help you to figure out how competitive keywords depends on their AdWords price. With the help of it, you can get amazingly detailed reports for free.

    Key Features:

    • You can find out the search volume of any keyword

    • Regulate a keyword’s effectiveness from its CPC.

    • Get reports of every keyword in detail.

    6. HubSpot’s Website Grader

    HubSpot’s Website Grader is one of the straight-forward tools as compared to the other tools. To use it, you need to enter in a domain and analyze for HubSpot to produce a report. When you get report, you’ll find separate scores for your site’s performance, mobile-friendliness, SEO, and security. Always keep this in mind that, all these three factors put a direct impact on your SEO. In a way, your complete report is one the biggest analysis about how your site is away from an seo perspective. Moreover, this tool breaks down each part of the report, and provides you with tips on how to improve every element.

    HubSpot’s Website Grader is elementary to use, and it is helpful to improve your website as well. Plus, it is free of cost, so this one deserves your attention.

    Key Features:

    • Examine your website’s performance, security, mobile-friendliness, and SEO.

    • Obtain separate scores for each aspect of your site.

    • Get suggestions for how to improve each score.

    7. Ontolo

    Ontolo is a research tool which is helpful to find marketing and SEO opportunities. It will help you to find chances of backlinking and guest posting which is not something did not expect from the automated tool.

    The idea behind Ontolo helps to find out the ways how to grow your traffic behind your keyword research. If you want your website to be more authoritative, backlinks are essential, but finding the right opportunities can be daunting. It can pull prospects from more than 80 sources so, chances are, you will get the best results regardless of what types of the keywords you’re trying to rank above.

    Key Features

    • ANalyze the guest posting and backlink sources.

    • Get data from over 80 sources to get the best one.

    • Carry out research using simple-to-understand reports.

    • Export your chances to share them with others.


    SEO is just one part of the puzzle when it comes to running a website. However, it’s a piece you have to pay special attention to if you want your website to get the traffic it deserves. After all, search engines don’t care how much effort you put into your blog posts and content if they aren’t optimized.

    There are dozens of services you can use to improve your search engine rankings, but some of our favorites include Google Search Console, Moz Pro, and SEMrush. The first packs a lot of tools you can use to discover how search engines view your website, whereas the latter two enable you to conduct professional-level keyword research.

    If you are also interested to get your website analyze using above any of the tool, consult top seo companies in India to get the best and effective results. These companies use the best tools to analyze the results and improve seo ranking.

    Read More: The Benefits of Hiring the Digital Marketing Companies in India

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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