The Future of SEO – “Dead” OR “Evolving”

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    The SEO industry is alive and I don’t see it losing momentum in the next five years. The SEO strategy, which performs and implements search engine optimization, integrates into the existing search.Thus, the landscape will only become more competitive as long as the Internet marketing experts do not abandon it.  The best SEO company India can help you to know more about it in detail.

    So, in order to gain an advantage, don’t forget to keep up to date with the latest trends and partners and exchange advertising with your company in order to increase your profile. Similarly, the search engine optimization strategy and its integration into search engines will remain important for businesses, and they will also form partnerships and be exchanged with advertisers to reach out more to their customers.

    Although links are losing value in the eyes of Google search results, you can still stay relevant and control traffic.

    What Critics of SEO say ?

    Critics of search engine optimization (SEO) say that if there is a move away from traditional SEO, it will be dead by the end of the year. Therefore, the current dissemination of information means that search engines are shifting their focus to higher-quality content. Traditional SEOs will have to work on high-quality content to compete for higher ranks in search engine results. Moreove, it’s not dead yet, but in a few years “time the traditional approach to SEO and the use of links in Google search results will probably be all but dead.

    By 2020, search algorithms will have attained a degree of sophistication that will reduce their reliance on backlinks, and by 2020, the search algorithm will attain a degree of sophistication that will reduce its reliance on backlinks.

    Hence, search will respond to great content, but links that influence ranking factors could crash badly. Companies need to get creative in content marketing, and make the answers Google provides more accessible to their users. Links are only relevant for redirecting users from one website to another, not for the overall ranking of the website.

    Moreover, there are hundreds of thousands of companies that will try to jump on the bandwagon and launch websites in the coming days. Here are some steps you can take now to make your business competitive in the search in 2020.

    Why SEO is important?

    Furthermore, an SEO page is an integral part of the success of any online business, and anyone can learn the basics of search engine optimization. But most website entrepreneurs have other things to do and need someone to take care of them, which is what the SEO site is. To survive intense competition, top seo companies in India need to invest more in online advertising, because they want to have their hard-earned money in one place without making money disappear from the center. Therefore, this will lead to a more efficient business model, a better customer experience and will have a positive impact on your company’s overall business performance and profitability.

    In fact, most people who started out as SEO experts have transformed their services over the years into a comprehensive content marketing activity that includes a wide range of marketing activities, from content creation and content management to advertising and more.

    But make no mistake: what people really mean when they say “seo” is “optimized content,” and legitimate SEO tactics play a role. The problem is that we use the term “SEO” when discussing what is actually a broader strategy for content marketing.

    Hence, if you have spent many years on the field and become familiar with the nitty-gritty of the profession, you know that SEO is here to stay. Thus, this is why I feel that the highly dynamic profession of program optimization is alive, even though search engines have made 100’s of optimizations and updates.

    Personally, I think the term “content shock” is a bit aggressive and that SEO and content marketing will die, but Schaeffer is right. The way I see it, Google never killed SEO, it just made it more competitive and challenging.

    From Google’s Point of View

    While it’s true that Google classifies more content than ever before, there’s a very important part of the conversation that gets omitted all the time. SERPs and search engine result pages are filled with content on every subject imaginable, but in reality there is far more to consider. RankBrain and E.A.T. BERT be that only a few updates that Google has introduced to its algorithm in recent years have changed everything.

    Well, as the Internet grows faster and faster, search engines that operate effectively and efficiently are becoming more and more important. So, the future of SEO looks bright, but the world of the search engine is constantly evolving, and that is a threat to the SEO industry. While it seems like SEO is a great marketing machine, it is actually just a cog in one of these bigger marketing machines.

    Therefore, if you think that SEO as a whole is dead by 2020, then it needs to be recast. If you feel that your SEO techniques are not working, there is a reason why Google simply does not have time to pick up individual websites, that it needs an aversion to them to prevent them from appearing in SERPS for any reason. Hence, the goal, of course, is to earn backlinks, not just paid ones, but biological ones as well.

    Is SEO Still Relevant in 2020?

    Yes, SEO is more relevant than ever! Back in time, multiple companies and agencies spent roughly 65 billion dollars on SEO effort in the US alone.  The numbers skyrocketed to 72 billion dollars  in the year of 2018. It is also expected to cross 80 billion dollars in 2020

    In other words, this staggering growth clearly indicates that SEO is here to stay!

    Google processes 2 trillion online searches every year. On an average, 51% website traffic  is unpaid or organic. Moreover, most of these users are being driven  to those sites whose ranking in the top five search positions of Google SERPs.  Imagine the revenue of the organic traffic that can bring to you. Thus, to stay at the top of the search results or to outrank its competitors in the market. It is important to have your website optimized.

    Changing user behavior has led to the overhaul of optimization techniques over the years. The following are a few of the biggest transformations in the field:

    1. It helps to increase mobile search

    Nowadays, huge number of people are using mobile devices and handsets that made Google to move towards “mobile-first indexing”.This means that Google will consider the mobile version of a website’s content for indexing and ranking it.Hence, SEO is all about one thing,to provide he right stuff to the right people. Most people were using Google on their mobile devices, but Google’s ranking systems were based around the desktop. Thus, in 2016 Google made a major change in its algorithm for the mobile indexing. That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop.

    How to increase mobile search

    On the other hand, if your site is not performing well on mobile and desktop both. Thus, your ranking will sink on both mobile and desktop. Moreover, to rank well on the Gole, you must have a responsive mobile-optimized site.

    2. Rich Snippets

    Introduced by Google in May 2009, Rich snippets are highly helpful  for the users to find a lot of information on SERP itself, without visiting any sites. This information may include, ratings, votes, read time, calories, etc. Rich snippets facilitate websites to communicate easily with other search engines in a different way. They involve of structured data that help search engines to look at the different types of the content your site.These structured data markups. In most cases, rich snippets could lead to higher user engagement with your pages and might land more qualified traffic. Therefore, rich snippets can help to pre-qualify website visitors. This can be particularly beneficial for e-commerce sites. The chance to highlight product information on the SERP might aid the site to stand out and garner SEO benefits at the same time. Look out for examples in a subsequent post.

    These snippets are totally different from other snippets. They look more nicer and attractive to the users. Rich snippets are snippets those have higher click-through rate. People just prefer  to click on the results that give them more basic information.

    If the click-through rate of a snippet increases,  you will get more traffic from that search.

    3. Google AI Algorithms like RankBrain

    RankBrain is a machine learning based search algorithm that helps Google process to provide better search queries and provide more relevant, contextual results to the users  that totally depends on the search engine intention.

    4. Featured Snippets

    Featured snippets are selected for the better search results that are featured on top of Google’s organic results below the ads in a box. According to the research, 99.58% of featured pages are ranking in the top 10 of Google.  So, if you are already ranking high  for the related search queries, you can get the best chance to get featured.

    On the other hand,  Getstat claims that 70% of snippets  came from sites  outside of the first organic position. Thus, it requires that the page is ranked in the top 10, but it is not required to be #1 to be featured.

    Unsurprisingly, the most featured website is Wikipedia.org. If there’s Wikipedia featured for your search query, it may be extremely hard to beat that, but do not lose hope, keep trying to get the results.

    5. Voice Search

    It is true that voice inception as improved a lot since their inception. Cortana, Google, Siri have come a long way  and successfully integrated into the latest device to attract more users.This has resulted in a steady increase in the number of voice search queries. Remember that long tail keywords are the key to success if you wish to optimize for voice search. Thus, the more businesses are optimized for voice search every day, using the same strategies and becoming equally competitive. As people  are more addicted to the mobile phones, they are using more  voice search queries these days.

    Why Do People Say SEO is Dead?

    There has been a lot of talk lately about whether SEO is ineffective, irrelevant, or even dead in the current scenario. Opinion on the Internet is divided, and while some believe that high-quality content, rather than SEO, increases page rankings in search engines, others believe that the two must coexist. Search engine optimization is the process of increasing the traffic to your website, whereby organically means that you do not pay for traffic.

    A few years ago, SEO essentially meant optimizing your headers and meta tags, inserting some white hat links, and then ascending your site. If you have been practicing SEO (Search Engine Optimization) since you first started a page, or if you are about to place your pages in the search engine results page, you may have heard that SEO is dead. People have questions, and the Internet has answers, but not always in a good way.

    Know More

    Since the birth of the search engine, SEO professionals and practitioners have been trying to place their websites as high up the rankings as possible, but they will get poor results. This has led people to believe that SEO is dying, when in fact it is the other way around.

    New technologies, which are not limited to certain borders, are changing the way we browse the Internet. One of the most important trends we have observed in the popular use of search engines is the underlying concept of evolution. As long as Google remains the best tool for users to search for their information needs, SEO will remain one of the most important and essential basic tools that websites can use.

    What Google has done?

    Google has made progress in recent years with its search engine algorithms, and I am sure that they will only increase in size and power over time.

    SEO is getting harder, but it’s for those who are looking for an easy way to make a dollar and are worried that unscrupulous idiots will ruin everything they come up with.

    It is surprising to see that many SEO bloggers claim that SEO is dead or dying, but that’s not the case at all. SEO, call it what you want, it’s alive, businesses are alive and big changes are being made. We # have a lot of great articles about how to do SEO and specifically how we create content that generates visits, engagement, shares and links.

    Search engine algorithms are constantly changing and evolving, and there are many different ways in which these things can and do change. It needs to exist so that search algorithms can crawl, index and generate revenue, especially to sell your services and products.

    Why SEO is long-lasting?

    Since search engine optimization (SEO) first became a reality so many years ago, the practice has been plagued by a lot of information that is simply false. When people talk about SEO, it sounds as if they are talking about a forbidden magic that only self-appointed SEO experts can perform alone in a darkened room. But most of these so-called experts are not the people who fuel the fire with relentless SEO myths. They would not know a meta tag from a header tag, and they are not really aware of the difference between meta tags and header tags.

    In order to clarify things a little and dispel some of the uncertainty around the industry, I have made it my mission to debunk some annoying SEO myths once and for all. I do not work in SEO, nor do I know better than you think, but I am here to help.

    More…

    Search engine optimization exists because there are search engines that use algorithms and mathematical tools to find search results that match your keywords. SEO is alive and well, people just haven’t figured out how to make the search engine work well enough to get your business on it. I cannot imagine that any search engine has listed results manually to show that they are as good as they claim, if not better.

    The fact remains that you are still performing activities that are designed to get your business into the natural search results of the search engine. So SEO will be vibrant and powerful and good, but not as good as it used to be.

    Conclusion

    There are a lot of things that need to be done to ensure that your site is properly and efficiently searched and indexed. SEO is not called search engine optimization for nothing, it is the process that ensures that search engines can properly search and index your pages, among many other things.

    Hence, SEO is a practical process that links and traditional search results that should be your top priorities for an organic campaign. Although it also carries weight, but without any investment  in the technical strategies it cannot reach to to its full potential. Further, you can take help from the  best seo companies, India who can help you to achieve your desired goals.

    Read more: Some Despicable Facts About SEO That You Never Knew

    About author
    Gurpreet Kaur

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