No doubt, We have entered in 2019 and the predictions on SEO future have started. The digital marketing expert Neil Patel has said that achieving results in SEO won’t be easy in the coming years and Omni channel approach will work better in 2019. It means you need to invest in multiple digital marketing techniques to keep your competitors out of the game. There are number of top digit marketing companies in India those are working on this procedure.
As per the stats, 46per cent of all searches on Google are local and 72per cent of consumers say the search is the first choice to find information on local merchants. It shows the importance of having good search engine visibility for a local business. When it comes to building good search engine visibility, then SEO is the foremost and handy technique.
1. List Your Business on Google My Business or Google Places
To ensure your local business stand among the top results on Google, you first need to list your business on Google My Business or Google Places. By listing the business successfully on Google Business, you can appear along with big names in local searches.
Here one thing is notable that if you will have successfully verified your company on Google My Business, Google will automatically list your company on Google Maps. However, you can also manually list your business on Google maps without Google postcard verification.
Undeniably, Google Places are the prime source for getting online traffic for a local business. Thus, creating an account on Google Places should be your first step.
To rank high on Google places, add relevant information such as category, business hours, address, phone number, etc. as you have added on your website and other citation sites.
2. List your Business on other relevant Citation Sites
Google Places is your best option, but not an only option. After listing a business on Google Places, you should target more local business listing or citation sites, for instance, Bing Places, Yahoo Local, Yelp, and Facebook for Business, etc.
In addition to that, you should target business listing sites that are more relevant in your specific geographic area. These business listing sites are also called business directories and citation sources. Search for all these key phrases to obtain better results.
Avoid duplicate listings and keep business information same as per the Google Places listing.
3. Ask for reviews
It is estimated that 97% of consumers say reviews influence their buying decision and yelp is a major platform where users like to read company reviews. Thus, not only list your business on sites like Yelp, Foursquare, or Google places, but also ask your happy customers to share positive reviews on these profiles. Additionally, you can display your customer reviews on your website. As per the stats, displaying reviews on website increase conversion by 270 per cent. When asking for positive feedback from your customers, offer them a discount or complimentary products. Also, encourage your clients to give you feedback by creating videos. Video testimonials build more trust in the prospect’s mind as compared to written testimonials.
4. The Website should be Mobile Friendly
A website gives your business a fixed online presence where users can assuredly get relevant information about you and your offerings. And the importance of the website shouldn’t be too hard to grasp. Take an example of yourself searching for a school, college or a company on Google. Of course, you tend to look for its website in the first place. In addition, your website should be optimized for mobile devices. As per the stats by HubSpot, 60per cent of the people who search for a local business, use the smartphones. So optimizing your website for mobile devices is no more an optional thing. If you are targeting multiple cities or states for your business, then creating the separate landing pages for each city or state will be beneficial. Optimize the target cities and states in the website content, Meta tags, & header tags.
5. Optimize Voice Search
According to a stat, it is estimated that 50per cent of all searches on Google will be voice searches by 2020. After the voice assistant devices such as Alexa by Amazon, Siri by Apple, etc. voice searches has increased significantly. But the question is how to optimize your website for voice searches.
Here are a few quick tips:
• Use long tail conversational queries on your website content.
• Write concise answers for the conversational queries on your website.
• Use schema or structure data to answer quickly for voice queries.
Take help of Google Autocomplete to know what kind of searches users can do for a search query and then write concise answers for each search queries on your website.
6. Better Strategies
Link building is an important factor in SEO. While earning a link from another site helps affirm your brand’s relevance and authority in the eyes of search engines, not all backlinks are created equal.
Search engines view a link to an external site as a recommendation, and the reputation of the linking site informs how much weight that link carries. This being the case, effective link building means not just earning backlinks, but high-quality ones.
Search engines assign links their value based on several factors, including the linking site’s overall authority and the number of backlinks to the site generally, sites with good off-page SEO make more weighty recommendations.
Links also carry more value coming from pages that are more relevant to the content, brand, and industry being linked to, and also benefit when the link’s anchor text is relevant.To assess sites and select worthy targets for your backlinking efforts, checking a site’s website traffic rank provides a useful indicator of its influence.
But is difficult to build the links these days. Yes, that means there are more sites to hit up and ask for a link but everyone is doing that.
You have to build a better mousetrap. Something so amazing that everyone wants to link to it without you asking for a link.
You can analyze your backlinks using backlink checker tool and get the idea how many backlinks you are getting.
7. Invest in Good Content Marketing
Content marketing is an evergreen technique to get good results in any digital marketing campaign. Create hyper-relevant local content and share it with your audience through local distribution channels like emails, social media, and newspaper, etc. Produce quality content that meets the demand of your local audience. However, being a local business, you need to select with your content marketing approach. Your content should be unique, good and up to the mark that must be beneficial to the market. It is a good idea to add a blog section on your website and keep it updated on a timely basis. Don’t forget to optimize the keywords or targeted cities names while writing the blog posts.
8. Understand how users search
A long-term SEO strategy relies on search intent and the reasoning behind every search. Once you start understanding how your target audience is using search engines, then you’re able to optimize your site more successful.
Searches are becoming more dynamic and it’s not enough to rely on assumptions. Start testing how your optimization can affect your search traffic and start applying more conversational queries to your keyword mix. The best SEO service provider helps you to provide the best services.
9. Analyze your existing search traffic
If you’re not sure how to get started and what to test, then start by having a closer look at your current search traffic.
What are the best-performing pages? Which keywords are your audience using to access your content?
Analyze your top 10 posts and what they all have in common. Is it the quality of your content? The length of each post? Did you follow the best practices of on-site optimization?
Find the posts that work well as evergreen content and think of new ways to update them. A closer look at your search traffic and current SEO performance can even help you update your content calendar with topics that your audience would appreciate.
10. Up-to-date with latest technology and changes in SEO
If you want to master SEO, you need to follow the latest trends and the algorithm updates that might affect your tactics. As with every new skill, it’s useful to keep reading about it to stay informed about any recent changes.
Whether you are a beginner or an experienced professional, it’s still important to keep reading about the latest SEO updates and what they mean to your strategy.
SEO is not a game of one day. It does not have to be complicated. This can gain greater audience in this new year by adopting new SEO tips and ideas. One step at a time can help you improve your site optimization. The best way to get started is to pay attention to your readers, online habits. If still you need more services than consult Indeedseo, best SEO company in India for the digital marketing services.