Some Practical Steps to Improve Your Website’s Domain Authority


    Domain Authority (DA) is a website metric developed by Moz. It is the most important terms related to SEO.  The higher your DA, the more likely you are to have strong traffic and high rank.

    Is this domain authority is something that you can change, or is it unalterable and immoveable?  It is also true that there are practical things that you can do to improve this important number. You can consult the best SEO companies in India to improve DA of your website.

    Domain Authority

    Before proceed further, let us share some of the key facts about DA. This information will always help you to understand exactly how you can move you DA upward:

    1. Domain Authority is based on many factors. Primarily, however these link profile factors such as how many backward links are pointing towards your website and how authoritative those sites are:

    2.  It is very difficult to gain a DA number of 100.  Sites like Facebook and Google have it, so do not be disappointed if you never hit 100.

    3. It is tough to influence   DA directly.  You can’t change your DA score like you can change your meta tags.

     How to improve Domain Authority?

    It is a crucial step to improve your link profile. Thus, you have to do two things to have good profile:

    1.  Avoid bad links

    2.  Gain good links

    This is a straightforward step to get rid of the bad links.  You can simply request to remove these links and if that fails you can disavow them.

    On the other hand, gaining good links is also a challenging task.  You can do these using two ways.  First, you can take help from the best SEO agency that has good relationships with websites and writers who can secure high-quality legitimate backlinks. This is a good but expensive option.

    Another option is to create a site with high value of information that defines links by virtue of its awesomeness. That, my friends, is content marketing.

    Content marketing is the best solution to gain high DA.  Instead of it, you can also do many things to improve DA of your website.  Here, we emphasize the most important factor: you improve your DA by doing content marketing well.

    Step 1: Ensure that your technical SEO is in place

    Attending to all the technical aspects of SEO is important as a foundation. It may not be sexy to optimize your robots.txt or map out a URL structure, but without these important features, you will not have effective SEO. Technical SEO comprises the core of a DA-improvement effort.

     According to the Moz, it explains to improve your DA, you need to improve your overall SEO, and that includes all the details that SEOs know and love its site structure, navigability, breadcrumbs, URL structure, meta tags, header tags, word count, keywords, alt tags, etc. SEO and content marketing require one another. They actually go together.

    Make sure that your SEO is up to par before you go further in the pursuit of higher DA.

    Step 2: Create a lot linkable content

    Now get into something that has a more direct impact upon DA that is your content.

     In order to have some content marketing services, you have to have lots and lots of linkable content.  For this purpose, daily base articles or infographics must be published. It will produce good output if the articles are over 1,000 words.

     Content drives good business. It forms the core that everyone wants. By doing so, you will surely get success which was not possible without it.

    Not mere content alone drives links, of course. It is a top-notch content with power, authority, and value. 

    Step 3: Develop strong internal linking

    The craze of high-quality backlinks is to build high-quality internal backlinks. Internal linking weaves a powerful network within your site that benefits both the user and the search engines that crawl and index your site. A site that lacks internal linking is like a collection of pebbles that is disconnected and weak. However, a site that has strong internal linking turns those pebbles into concrete — interconnected and unbreakable.

    The great thing about having more content is that you will have more content to link to. In addition, the more you link internally, the greater your ability to create a dense and powerful site network will be.

    Step 4: Regularly remove toxic backlinks

    SEO is not all glory and magnificence. There is the nitty gritty of wading through spreadsheets and performing mind-numbing repetitive work.

    It is not easy, but it is worth it. You have to remove your toxic backlinks. Every time, you should dig into your link profile, find the spam my links, and get rid of them.

    Moreover, you will gain a huge competitive advantage by clean your link profile regularly.  In my experience, this not something that most of the webmasters are doing with any regularity. Sure, I see webmasters engage in cleanup to an unusual extent, but it is only after they have experienced the slump of the algorithm penalty or the manual very as well.

    Do not wait until a penalty strikes you to clean up your link profile. Does it now and then continue to do it on a monthly or bi-monthly basis. There are various online videos are available that can help you to clean your toxic profile.

    Why is it crucial to increase the Domain Authority of your website?

    Increasing your Domain Authority will increase the possibilities of your website ranking higher on Google and other search engines. Sometimes, you may have seen that a website, which has a low DA, ranks lower than websites who have a high DA with much less engaging content.

    DA plays an important role in search engine ranking.

    Here are some facts related to the Domain Authority:

    To calculate Domain Authority, over 40 signals are taken into consideration.

    Websites that rank higher on search engines tend to have a high DA.

    High Domain Authority -> high search engine rankings -> more traffic.

    Domain Authority does not increase overnight.

    There are several things we can do to improve our DA score. That sounds good, right. Well, it is not going to be easy, but it will not be as hard as climbing Mount Everest.

    How to Increase the Domain Authority of Your Website

    Well, Domain Authority cannot be purchased or stolen from another high Domain Authority site. To lift up your DA score, you need a great strategy, thousands of pieces of great content, and lots of patience.

    If your DA is around 10 or 15, then it will be easy for you to raise it up to 30 or 40. However, when it comes to growing your DA score above 50, the job becomes much tougher and slow.

    So let us move ahead and see the seven steps that will help you gain a better DA score.

    1. Quality Content

    You need to write quality content in order to achieve a good DA score. Unique and approachable content gets value everywhere. If you want to write quality content, you need a great strategy. It does not matter how long you write; what matters is that it is unique and relevant.

    Remember this phrase:

    Content is King

    Content is what attracts visitors, and you cannot compromise on content. Use images, GIFs, and videos to make your content more appealing and interesting. You can also use infographics to promote your post to the next level. A good piece of content should also have a good length. A good length means more than 800 words.

    Longer articles are considered “more informative”. Your website will definitely suffer if you publish floppy, short, uninspiring content.

    Here are some things to keep in mind:

    • Do not copy from someone else’s work and paste it inside your post.
    • Make use of synonyms instead of using the same word repeatedly.
    • Do not go off-topic and discuss unnecessary things unrelated to your main subject.

    2. On-page SEO

    On-page SEO is another method of optimization.  plays a vital role in moving your DA from low to high.

    It includes technical factors like page titles, keyword placement, and keyword density.

    Here is a simple checklist that will help you maintain you are On-Page Optimization:

    • Keyword density- Avoid keyword stuffing and keep the density between 0.5 to 1.5%.
    • Heading tags- Use heading tags (H1, H2, H3, etc.) to highlight main points.
    • Targeted keyword- Choose a perfect keyword for your blog posts.  Use long-tailed keywords, as they are easier to rank. Use your focus keyword once in the first paragraph of your post, if possible.
    • Permalink structure- Use an SEO-friendly permalink, which contains your focus keyword.
    • Meta description- Fill out your Meta description. Do not leave it blank. Your Meta description should have your focus keyword in it.
    • Write keyword-rich titles- The title of your blog post should be attractive and keyword-rich. It is better to start your title with your focus keyword.
    • Image optimization- Optimize your images to boost your SEO status.

    If you are not taking care of your SEO, then it will become hard for your site to rank well on Google. On-Page Optimization is the best technique to bring interested visitors to your website.

    In addition, proper SEO will increase your Domain Authority.

    3. Internal Linking is Key

     Wikipedia is the best example of internal linking. Internal linking reduces the bounce rate. Linking to your older posts will make your current post more informative and captivating. The main catch

    • Only link to old posts that are similar to your current post.

    This will help search engine bots find your site is content and easily crawl them. Internal linking also helps in spreading link juice and Page Authority (PA) throughout your website. Interlinking will allow both users and search engines to easily navigate your website. To make this step more effective, do not forget do-follow.

    4. Generate high-quality links for your site

    It is not going to be easy to generate high-quality links for your site, but it is going to be worth it.

    Many bloggers and webmasters make mistakes here. They end up making low-quality links that do not add any value, hence reducing their site’s ranking on Google.

    Let me tell you where they go wrong: They practice rubbish methods.

    For example, they generate links using sites like Fiverr and other sites that guarantee backlinks within a few minutes. These links suck.

    I mean there are many people working hard day and night just to get high-quality backlinks; what is wrong with them? Actually, they are right, and the ones who are generating backlinks by illegal means are going to pay for it. They may lose their ranking and their site may get penalized by Google.

    So what are the “good methods” of generating high-quality links?

    1. Share your content on the social media sites

    Most social media sites have a high Domain Authority. When you share your blog posts on sites like Facebook and Twitter, you reach a new audience. In addition, if your content is good and gets more shares, then it will go viral in no time. Good and unique content gets viral quickly.

    2. Guest Posting

    Guest posting is one of the best ways to grow your brand’s authority and to increase referral traffic. It is a much safer and more advantageous technique than blog commenting. Nowadays, guest posts were not only source of the link building. Guest posting is still a very strong and convenient way that will help with your site’s rankings if you do it in a systematic and proper way. 

     3. Content is the Natural Link Builder

    Yes, no other methods are as useful as this one. You just need to produce good content – content that is information-rich, legitimate, and easy to read and understand. Good content will not only benefit your site and your readers, it will also help other sites too. How?

    5. Reject Bad Links

    It is essential to remove the bad links on a regular basis that are affecting on your Google ranking. Removing toxic and spam my links is as important as gaining quality links.

    You will have to keep your link profile clean and spotless. Many bloggers do not focus on an important fix that needs to be done continuously. If you will not disavow the bad links that are harming your site bit by bit, then you may lose your position in SERPs.

    The Benefits of High Domain Authority

    The search engines do their utmost efforts for providing web results that can be trusted and are perceived as highly reliable by internet users. New websites pop up on a daily basis and many do not last for a variety of reasons. The age of the domain is a trusted indicator because it tells the search engines that the website has permanence and longevity.

     1. High Ranking on Search Engine

    Domain authority is among the most significant metrics used by search engines for ranking a website. The domain authority is one of the key aspects search engine spiders review on a website while they crawl and index it. Search engines use domain authority for determining the popularity and authenticity of a website.

    2. High Page Rank

    A website with a well-established domain authority will be rewarded with a high page rank as compared to those having less influential domain authority. Since the competition for attaining the topmost slots on the page rank chart is getting severe day by day, the key focus on creating a better authority will enable a website to get an edge in the raging competition.

    3.  Successful Online Business

    However, once the webmaster has produced a superior domain authority successfully for his website, the benefits including high online visibility, increased search engine rank, increase in the audience base, attaining the trust of web user and search engines are well worth the energy, time and resources spent on improving the domain authority of the website. Thus, domain authority has become a key factor to win the race for ranks in the search engines.

    4. Time to build your own Domain Authority

    Even though it is easy to produce a website but increasing the domain, the authority of a website is not at all an easy job. Increasing the domain authority of a website is not an overnight process. It needs sizable hard work and patience on part of the website owner. Website owners have to follow the practices of link diversification and strong deep linking to prove the search engines. Diversified links coming from niche websites with high authority gets rewards. Internal linking also has great worth and it lets Google know that the website is providing high value to visitors by directing them to different pages of the website.


    To wrap it up, don’t be too obsessed about your domain authority score. It is just a number that shows the status of the domain compared to other domains that exist in the Moz database.

    It does not mean that if you a low DA score, your website will not perform well on Google. A high DA score means that you are on the right path, but it does not guarantee that you will get better rankings or traffic, it is just a prediction. Always try to think of the big picture, which is to create a website that over time will achieve solid rankings in Google and other search engines. For more information, you can consult the top SEO companies in India.

    Read more: Tips to Create 10x SEO Reports

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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