Some Effective Ways to Drive Traffic to Your Website

TABLE OF CONTENT

    No doubt, digital marketing industry has been changed a lot over the last few years. Nowadays, marketers prefer to use personalized digital marketing solution to reach to their target audience and drive more traffic to your website. The conventional methods that used to be extremely effective are no longer operative now and become completely obsolete due to change in the technology.  

    It is the main reason why it is difficult for your brand to have a strong online visibility that helps to find out potential buyers and increase conversions with the help of long term-brand loyalty of your customers.   For this purpose, you need to hire the best SEO company India who can help you to achieve your target goals.

    Well, there are various opportunities present these days, which are highly helpful for you to bring closer to your business goals and it is possible with the help of digital marketing channels only.  According to the Google Survey, 97% people take help from the Internet to buy any product and services. People prefer to spend more on internet these days as they used to be. Earlier they used to spend their time on TV, newspaper and magazines etc.  As a result, online sales have been increased unexpectedly this year and empowering cyberspace to take-over Television and become the largest medium for advertising in 2016.

    If you are struggling with driving traffic to your website, then you are not alone in this game. According to the research done by the experts, 61% of content professionals are challenged to know what is more important for their audience. 50% are challenged with knowing the goal of the audience at a particular stage of the customer’s journey, and 49% are challenged with knowing the steps in the customer’s journey.

    You must have some plan in your mind, while you are writing a blog, posting that blog on social media and strategizing for a new email campaign, it’s hard to look back and see what driving traffic to your site is and what isn’t.

    Why more traffic?

     Website traffic is an important indicator and it is most helpful elements for the business growth.  It can help you to get:

    1. How well your marketing is working

    2.  Gathering of insight to analyze your audience decision.

    3. Improve your SEO and search engine credibility

    4.  Generate more leads, increase conversions and get more customers.

    Yet achieving these benefits requires driving traffic to your website the right way and a focus on driving quality traffic. In this post, we’ll cover free ways to drive traffic to your website in a way that impacts your bottom line. The best seo company in India has all the verified solutions to help you out.

     Free Traffic vs Quality Traffic

    More traffic to your website helps to increase ranking of your website as a result, it will generate more traffic. But, ensure that this improvement in traffic also leads to more engagement to the website as well. If your traffic is increasing but your conversion rate is constant or decreasing then you are not getting the right traffic.

     There are various ways to optimize your website for the conversion rate including call to action and lead capture to the right phase.

    There are a number of ways to optimize your website for conversion—such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to be attracting the right visitors to your site in the first place. Your goal when it comes to website traffic is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers.

    The list below will help you increase the traffic to your website, generate more leads, and improve ROI.

    1. Content Creation

    Inbound marketing mainly focuses to attract the right people for your company. The best way to achieve this goal is with the help of content creation. Yes, blogging can help you to get more traffic on your website if you have properly defined everything in it.

    To come up with that content, it will attract the right visitors to your website. It is one of the best way to attract your potential buyer. Once you know your audience, you can create content that will attract them to your website.

    Checklist for content creation

    But, now the main question is, how can you write a good post that will attract the maximum number of the audience? You need to follow these steps:

    1. Recognize your buyer: Find out more about your audience, from job title to pain points.

    2. SEO research: Analyze what is the demand of your audience on search engine so that you can provide the right content.

    3. Write a draft: Begin by drafting a post that answers your audience’s questions. You can define your ideas and viewpoints in brief with the help of images.

    4. Publish: Publish your post on your blog.

    5. Promote:  There is no use of publishing a blog unless and until you are not promoting it. Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines. It is one of the best way to target your audience so that you can the organic traffic in the right way.

    2.  Paid Advertisement

     Paid advertising helps to drive more traffic on your website.  With the help of seo you can run pay-per-click or retargeting ads.  You can run your ads with the help of social media or can also do sponsored posts.  Your strategy will most likely include a combination of different types of advertising.

    In fact, according to the 2019 CMO survey of 341 executive-level marketers conducted by Deloitte, American Marketing Association, and Duke’s Fuqua School of Business, spending on social media will rise by nearly 90% in the next five years.

    The same study found that companies making 10% or more of their sales online will increase their social media spend by even more, allocating 27.6% of their marketing budget to social media by 2024.

    3. Organic Social Media

    Organic social media is not a new strategy, but it’s still something marketers should pay attention to. Besides posting on social media platforms, you can also use Instagram Stories (Hello, swipe up feature!), live video, IGTV, or Facebook Messenger. The key with organic social media is to be an early adopter of new features

     For example, Facebook is releasing an automated lead generation feature on Messenger, allowing businesses to create an automated chatbot experience within Messenger to link to content offers on your site. This is a great feature for sending traffic to your website.

    Organic social media

    Moreover, it’s also important to have a diverse social media strategy and use the right social media platforms not just Facebook, Instagram, and Twitter. Platforms like YouTube or Pinterest generate a lot of traffic. Pinterest has great engagement rates and 66% of Pinterest users make a purchase after seeing a brand’s Pins.

    Know your audience, and craft content that speaks directly to them. People love when brands like and reply to them. It’ll humanize your business, and keep people coming back for more content.”

    4. Website Analysis

    Website Analysis

    The analysis reports help to bring the actual result of the report according to the keywords.  This process comes under on-page optimization process. It is professional tools that analyze the entire website and find out how well it is working and performing on the search engine.   The professional needs to go through this process to find out the limitations and status of the website which works according to the seo professional’s strategy. It helps the optimizers to primarily focus on the weaker areas of the website that becomes barrier in obtaining the optimum profit and success from the website. The result of website analysis enables the optimizers to work hard on the SEO campaign, keeping in mind the weaken elements of the website.

    5.  Contents/ Giveaways

    It is one of the simple ways to drive traffic to your website. It is possible with the help of contests and giveaways. This can give you a quick boost that also rewards your followers. You can host giveaways on social media with the help of email list and boost.

    Implementing a strategy like this can be simple. Just follow these six steps:

    1.  Decide on which platform you are deciding to giveaways.

    2. Choose a prize such as free tickets, discount

    3. Select the criteria, tag someone, signup or other

    4. Write ad copy

    5. Create graphics

    6. Post and promote.

    6. Build Backlinks

    A backlink is a link to your website from another website.  Backlinks from the complementary businesses or any industry influencers will help you to get your business in front of the larger audience, but it will drive organic traffic to your website.In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks.

    7. Include Hashtags in Your Posts

    By adding hashtags to posts that promote your website pages and blog posts, you can extend your reach beyond your network and get discovered by users searching for your products and services. The more eyes on your links, the more free traffic you’re getting to your website. For instance, you want to sell your shower gel, you can use hastags, #gel, #showergel,  #uniquefragance  etc. By doing so, you can create numbers of relevant hashtags and enhance your sales.

    8. Use Landing Pages

    Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and c jjonvert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get much targeted in your messaging, increasing the traffic coming to those pages.

    9.  Consider Long-tail Keywords

     It is true that short-tail keywords are searched more often and it is very difficult to rank them on the search engine. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.

    10. Email Marketing

    It is also one of the best ways to improve your website or business ranking. This process includes sending out the regular newsletters and promoting offers with the help of email is a great way to get in touch with the customers and it’s also help to get traffic to your website. . Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will disengage with, delete, or unsubscribe from your emails.

    Also, put careful thought into your email subject lines. These heavily influence whether or not a user opens your email. If your emails never get opened, they can’t supply traffic to your site!

    11.  Guest Blog

    If an industry influencer publish a blog post on your site or  arranging an interview with them in the blog post can help you to drive an organic traffic but if and only if this influencer promote your content to their audience. This can also help to add more variety to your content and show your visitors that you are active in your field.

    Alternatively, you could ask the influencer to mention your business in their own review or round-up post. This method is still free, but you still need the collaboration with the influencer to be an exchange with mutual benefit.

    You can also be a guest blogger. Identify complementary businesses in your area whose audience is relevant to your business. See if you can contribute a post to their blog with a link back to your website. Make sure your content is relevant and useful to their audience so that it’s more of an even exchange.

    12. Engage Online

    It’s free to be active in online groups and on websites that are relevant to your business and community and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.

    If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.

    Avoid Instant Website Traffic Generators

     There are various things like free website traffic but, there is no magic button or tool that can generate it without any efforts. If you are considering an automatic website traffic generator of any sort for your business (paid or free), here are three reasons to avoid them:

    • Auto Website Traffic Generators Can Hurt Your Rankings

    Google can detect spammy behavior, gets suspicious of spikes in activity, and monitors how users are interacting with your website. Using an automatic traffic bot or generator is likely to attract the wrong kind of attention from Google which will hurt your reputation with them and thus your ranking.

    • Your Traffic Won’t Be Targeted

    The ultimate purpose of getting more visitors to your website and ranking higher on Google is to increase users. If your visitors aren’t targeted, they aren’t likely to engage with your website, and you’re more likely to see your lead and conversion rates decline.

    • Harmful Results

    If your website is attracting bot traffic, you run the risk of getting blocked from online advertising platforms. Even worse, getting removed from Google. Cheap website traffic is not worth it! Take the time to build up high-quality and sustainable traffic to your site.

    Final Thoughts

    Getting free website traffic may not cost you monetarily, but it will require effort on your part. It is true that getting more traffic is not a one day game and it may take days and months. We have discussed various techniques to get more traffic on your websites. These are paid and free techniques that totally depend on your budget. The most important, all these techniques are effective and highly useful to convert your traffic into your potential customer. For more information, you can consult the top seo companies in India to achieve your goals.

    Read more: Impact Of COVID-19 On SEO Metrics And Tips To Manage PPC Campaign

    About author
    Gurpreet Kaur

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