Maximize your chances of improving your SEO by effectively placing your key queries.
Keywords are an important part of a good SEO. We’ve already seen why keywords influence your SEO and how to choose them. But do you know where to integrate them effectively into your web page?
Indeed, Google will attach some importance to their location which will directly influence the ability of your page to position itself in the search results.
To allow you to work in an optimal way your site, we propose you to discover through the following diagram the essential places where to place your requests.
Search for keywords
If you want to position yourself in the search engines for the keywords related to your sector of activity, it is still necessary to determine the most relevant ones.
If you do not know which keywords to prioritize, enter your general topics in the Google Adwords keyword planning tool and create a list from the suggestions. Also, if you really want to get into some in-depth research, here’s an interesting article presenting some original techniques for finding keyword ideas.
What you should do next is to select the set of keywords that share the same search intent, where the user is primarily looking for the same thing. For example, let’s take a sports shoe manufacturer. The keywords “best sneakers, best running shoes, best running sneakers 2017” all share the same search intent. Therefore, you should only have one page that targets all these keywords.
Be careful; do not overload your page with your keyword.
The key to good SEO is not to exaggerate. Add your keyword to the main title and aim for a 2 to 6% keyword density in the rest of the page.
To evaluate the overall SEO score of your web page, try the free SEO Review Tool.
Then use variations and synonyms of your keyword. By analyzing your website, Google will understand these variations and you will not risk that it judges your content as “spam”.
Realted searches: How to Choose the Best Keywords for SEO?
Google My Business
Create your business profile on Google My Business. Make sure your company name, address and phone number (NAP) are the same as those listed on your website.
Your profile will help you in your local SEO and give you more control over your profile appearing in the “Knowledge Graph”, displayed right in the search engines.
The <title> tag
HTML element used to describe the subject of a web page, this tag appears in search engine results.
The meta description tag
Displayed under the title and the URL in the search results, they do not have a proven real impact on positioning today, but they influence the click rate.
The URL (web address of a page)
If they perfectly reflect the content of your page, you can insert them into your URL. But beware. Just like the abuse of keywords in the content, the engines will penalize the excess in the URLs. Make sure to create understandable URLs for your visitors.
The title or <h1> and the subtitles <hn>
The title h1 is the one that appears in the first place in the content of your pages. A bit like a book, they help structure the content. The first two levels are the most important.
It is often said that search engines are “obsessed with text”. If you want to position a page, it makes sense for the engines to see if the query is present in it. In practice, we strongly recommend that you integrate the main key-phrase in the first paragraph of text on the page (under H1) and then enrich the rest of the content with synonyms.
The <alt> tag or textual alternative in the images
It is also possible to embed keywords naturally in the alt text and title attributes of your images.
The alt text attribute tells the engines what this image is. The title attribute of an image is used to display the text on the flyover of the image.
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