Latest SEO Trends that You Should Know


    SEO is the most important for digital marketers, website owners, and all sizes of the brands. It helps your site to appear in the search results when someone types of speaking a query, and you have an answer and a solution for this. In other words, it also helps to increase your online presence in the SERPs, which enhances more organic traffic to your website. Well, It does not matter whether you are a business owner who needs some changes in SEO or an expert marketer who wants to refresh your SEO trends. Therefore, this post will help you to know more about SEO for 2020. The top SEO companies in India will help you get the best results.

    No doubt, the new businesses spring up each day, the competition of the reader’s attention will highlight. Moreover, staying at the top of the latest SEO trends will help you fulfill the specific requirements that every search engine uses to rank your website.

    Importance of SEO

    SEO is highly useful in almost every sector these days. Search Engine Optimization (SEO) is a critical tool for website owners to get more traffic. Optimization of a website is crucial to get traffic and maintain the level over the search engine. The main aim of search engine optimization is to get more traffic from diverse sources and to get repetitive visitors.

    SEO plays a vital role in online business websites with various interactive sites. With the help of updated content regularly to get more traffic. There are multiple ways, such as link exchange and subscribe to RSS.

    Furthermore, SEO can generate good traffic based on specific keywords that will affect your e-commerce website’s revenue. You can also check various e-commerce sites that are getting success with SEO to get more traffic. These exchanges of the links and made directory can help to enhance your traffic to the site.

    It is crucial to maintain a position on search engines like Google, Yahoo, and others. The SEO ranking can be monitored by Alexa and other ranking sites to track the situation over the search engine. You can control your website by getting the rank to know the status of your website.

    A Search Engine Optimizer needs to look for the new keywords and work on the specific keywords to get more engaged. Many SEO tools are useful for getting articles and text submission automatically. A Search Engine Optimizer must be aware of the latest tools to get submitting text over free article directories.

    However, practicing website optimization with ethics is more important. Many Search Engine Optimizers are using shortcuts to get the best result, but ultimately they are trapped under crawler. Thus, the website owner and SEO’s ultimate goal is to get the traffic and appear at first five pages of the search engine, maintain the positing online, and get the repetitive users on their website.

    1. Voice Search Optimization

    “Google, Can you find the best restaurant nearby me?”

    There were 33 million voice search queries in 2017 alone. Data from March 2019 shows that 20% of mobile queries are voice searches.

    As voice search is increasing day by day, more people will type search queries in the same way they speak.

    You may notice that most of these search queries are long-tail and very specific? Therefore the user may want accurate answers to the same question that you may ask. Users who search long-tail keywords are in the consideration stage and are more likely to convert than someone in the awareness stage.

    Voice Search Optimization

    Bullet list is good to increase your chances of ranking for voice queries; most voices queries are local. Therefore, do not forget to optimize your website for local SEO. The best SEO company, India already started to work over this platform.

    Benefits of Voice Search Optimization

    Voice Search has become an important part of our lives, and Siri is the best example of it. Its major benefits are:

    • It helps them to multitask more easily.
    • Enables them to do things faster than other devices.
    • Authorizes them to instantly get answers and information.
    • It makes their daily routine easier.
    • Consumes less- time and gives results promptly.

    Voice commands are a great tool when you’re cooking and need to check a recipe, but your hands are covered in flour. It is also a popular hands-free method to get local business information while driving.

    2. Featured Snippets are important

    A featured snippet is a summary of an answer to a search query. Google shows it at the top of the SERP result, above the paid and organic ads.

    They came into limelight after a few years and can have led to significant changes in Google’s search engine result page. Almost half of all searches result in no clicks because users get the answers they need directly from SERPs. In fact, an Ahref study of 2 million featured snippets revealed that featured snippet gets more traffic than the first organic search results. These are specifically and highly helpful to produce quick and efficient results.

    Benefits of Featured Snippets

    The major benefits of Featured Snippets are:

    • It provides the highest click-through rate through which you will get a lot of traffic that can convert your business to the higher CTR of featured snippets.
    • It also provides the highest visibility over the high brands. The featured snippets dominated the page and increased its organic visibility.
    • It helps to drive more traffic to your website.
    • Featured snippets improve credibility and drive more clicks.
    • It is the only result of voice searches on Android and Google home.

    3. Marketers will leverage influencers for SEO

    Well, 17% of the businesses spent most of their budget on influencers. The statistics highlight the importance of these influence marketing for companies, especially for those who are in fashion, beauty, eCommerce, travel, and lifestyle.

    Online users are overwhelmed with ads.They are looking for authentic information they can trust. Further, the source of that information is reviewed by these influencers. They are more likely to trust information from an influencer than an ad.

    So, the question is, what is the relationship between influencers marketing and SEO? To have work with them helps to generate traffic, improve online visibility, and rectify your content reach. Your marketing skills will fail if you do not align with the needs of your audience.

    Many companies do not see the ROI in influencer marketing because they don’t plan or execute their sponsored content properly. Your marketing fails if it doesn’t align with the needs of your audience.

    To get the best results, get a partner with influencers who already huge audience fan base. The backlinks that you get from these influencer sites also show some authority to Google and increases your SEO efforts.

    Benefits of  influencers for SEO

    The major benefits are:

    • It turns your brand into a hot topic
    • Build Trust and Show Authority
    • Helps to Drive Purchasing Decision
    • Beats blindness of the advertising
    • Connect with the audience

    4. Secure Websites are Mandatory

    Safety is the main and hottest trend that doesn’t link up with SEO, but it is very important to the website user experience. If a user does not feel good while visiting your website or webpage. If they see a “Not Secure” warning appear, again and again, they may decide not to proceed further. As a result, higher bounce rates can affect the position of that page in the organic search list.

    Thus, It is most important to enable HTTPS protocols to your website. HTTPS gives the website a safe connection that can be encrypted and authenticated easily. According to Google, HTTPS helps the website to prevent attackers when anyone tries to communicate with your website.

    Google wants to give its user secure browsing experience, so those that implement HTTPS may experience a minor SEO boost.

    If you are trying to collect any personal details from the users via web form, then it’s your responsibility to secure their personal information.

    It is the most important to make sure that users should use their data that will be protected as long as they stay on the page.

    Moreover, there are various loopholes on the web, but every day, there are some new security measures that need to be implemented into your own website.

    Benefits of Secure Website

    Having a secure website is good for optimal results. Its major benefits are:

    • It adds security and trust.
    • Prevent you from Google Penalties
    • It improves your performance as well
    • Not always about the money.

    5. Mobile UX Helps to Improve Your Ranking

    It is true that a website that does not have a mobile version may lose its various users in the upcoming years as the mobile trends are growing day by day, and it will become popular in 2020. Although almost everyone has a smartphone around the globe, and people are sticking to them every time. It is important to offer them the best experience so that they can visit twice or thrice to your website.

    However, technology and people find the best information with the help of your mobile devices that is getting innovative. Therefore, to have the mobile website is not enough, its interface must be easy to read, people can grab it easily, and it must have the capability to answer all the question to whom, it is looking for.

    Moreover, studies show that 4 in 5 consumers can conduct local searches on search engines with the help of mobile devices. You can also check that searches on smartphones are 88%; on the other hand, searches for the computers and tablets can be combined to make up 84%.

    Since more people use smartphones for searches than from a computer, thus, it’s important to have a mobile version of your website to cover the vast amount of people interested in your product.

    Your pages must be improved for mobile devices if you want to beat your competitors. To keep in mind that the higher your ranking on the Google mobile page index, the more prominent your page will be.

    Benefits of Mobile UX

    Mobile UX is important to attract more audience on your page. Their major benefits are:

    • It helps to increase productivity
    • Maintain customer retention rate
    • Reduce development time
    • It lowers down the supports cost.

    6. Videos – Source of Information

    As we all know, voice searches are becoming more popular these days. Therefore, videos on the internet as it is rising exponentially. Google studies show that 6 out of 10 people can watch these videos online than television. In many other ways, it seems that YouTube has become a more popular then-new TV.

    Therefore, current internet users, especially younger people, prefer to get the information through online videos, whether it is for academic purposes or just for fun. That is why implementing online videos should be on the radar for most businesses. A high-quality video can attract many users if it is dynamic and doesn’t bore any viewers.

    To cover the vast audience with your videos, it needs to optimize it for the search users. To do this, you need to use the appropriate keywords in the description and headline section of your video. Hence, it will guarantee that the video will reach the largest group of people who are interested in this subject.

     Benefits of Videos

    Major benefits of Videos

    • It is easy to watch, then read
    • People enjoy videos more and can share it
    • It will enhance traffic to your website
    • Can be made ad promote easily

    7. CTR and Dwell Time

    As people become addicted to fast internet connections and want information at their fingertips quickly. Therefore, website and click-through rates and dwell time, which means the time spam that people spend on a web page before launching matters even more to the success of your SEO efforts.

    Moreover, both of these metrics are equally important as they show great insight to fulfill the requirements of the web searcher. The length of that time means someone stays on your page or on the other links that can tell you the marketer who interested they are in your content and how much they are happy with the information provided by you.

    The more time spent on a page generally indicates how satisfied a person is in finding what they are looking for. We expect search engines to place greater value on dwell time in 2020.

    Furthermore, dwell time is different from the CTR. IT tracks the number of people who clicked on a link based on the number who looked at the SERP, whereas dwell time is more interested in what people do after they are clicking on the page, not the number of the people who are clicking on it.

    Benefits of CTR and Dwell Time

    • Helps to increase your conversion rate
    • Your Organic Search Positions Will Get A Boost
    • People Will Actually See your Emails

    8. High-Quality Content is Must

    High-quality content is always more important than anything for SEO. Thus, online ads will work to drive more traffic to your website. This led to a $38 billion in digital ad spend wasted in 2017. Online ads work well to drive more business to your services or products, but we will see that they will get even more expensive in the coming years. Unfortunately, there is no assurance that customers will respond to your ads.

     Thus, it is essential to create high-quality content for effective SEO strategies. Users want content that should be relevant, helpful, and timely. This is what Google tends to reward with high search engine ranking. People head to the search engines with numerous questions, and your web page needs to deliver the answers.

    Content must be well researched and follow a logical structure that makes it easy to navigate and read.

    In addition, high-quality and informative articles are the only type of content that will help to grow the popularity of your website in 2020 and beyond. Online consumers are quick to detect and ignore some web pages or blog articles which are of low-quality and useless. According to the survey. 71% of readers say they were turned off by content that seems like a sales pitch.”

    Therefore, most of the people like education content that must be delivered to them in an easy language to digest forms such as blogs, videos, posts, infographics, etc. 

    Benefits of High-Quality Content

    The major benefits of high-quality content are:

    • Drive more traffic to your website
    • Helps to improve your conversion rates and ROI
    • Boost your revenue
    • Helps to make some potential customers

    In addition to this, the more time users spend on a web page, and then Google will reward more that page with more organic traffic.

    Ideally, you should publish high-quality content consistently so that your website will always stay active and fresh in the eyes of Google and its ranking algorithm.

    Final Thoughts

    SEO is very important for every business these days. Although, it does not refer only to the keywords but also entails optimizing the content of the users. Therefore, Google is the search engine that mainly processes your information based on how users search or behave. Each year new trends appear that change the published information as well. Thus, it is important to regularly update the content according to the trends. If you have any queries related to the upcoming trends, feel free to consult, top SEO company, India to get the fruitful results.

    Read more: Why is SEO Important for Every Business?

    About author
    Gurpreet Kaur

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