It is true that websites that have HTTPS in their link will get rank benefits. Google declared this in its one of the recent updates. However, there are few websites that faced a ranking loss after shifting their HTTP domain to a secure HTTPS domain. This is Google’s fault, but the developer’s fault who implemented it in the wrong way.
Why top shift from HTTP to HTTPS?
Is better ranking the only reason? Not exactly! It is one of the reason. The s in HTTPS represents ‘secure’. If your website has HTTPS, it means that it is malware free and secure to visit and open for the visitor. It builds the trust in the visitor that he is visiting a secure website. Google introduced this change after witnessing a high rise in the malware infected website.
Common Post-Implementation Issues with HTTPS
The wrong implementation leads to two versions of the website, which then raises the issues of copied content, link dilution, and budget wastage etc.
The issue of copied content rises due to two links. Google will track both the websites and show both the websites in search results. This damages the website’s ranking.
Link dilution is caused when both HTTP and HTTPS versions of your website are live, even after having canonical tags in place. Different users on both the versions of the website will share a different link of your website resulting in the splitting of link equity from two URLs instead of one.
There is a crawl budget set for every website. And, if your website is running on two URLs, Google will crawl both which will waste your crawl budget. Result-wise also, it won’t be good.
To Avoid the Hassle
1. You can setup a redirection on your HTTP website and redirect all the links to the respective pages on your HTTPS website. Make sure that you are using 301 redirects and not 302 redirects. And, do not, by mistake redirect your HTTPS website to HTTP website.
2. Make sure that your website’s HTTPS version is included in Google Search Console, webmaster tools, and other search engines. Include both non-www and www versions of the website. Set priority to the domain that has HTTPS version.
3. Interlinks should point to the HTTPS version of the website.
4. Same goes for the canonical tags. Canonical tags should point out to the HTTPS version of your website.
5. Include HTTPS version in your XML Sitemap.
6. Check where are the internal links including social links of your website are all directing to the HTTPS version of your website.
Hire IndeedSEO’s SEO experts to implement the HTTP to HTTPS shift of your website correctly. Book a consultation now. Call us or send us an email.