Issues with HTTPS Domain Shifting & Tips to Resolve Them

TABLE OF CONTENT

    It is true that websites that have HTTPS in their link will get rank benefits. Google declared this in its one of the recent updates. However, there are few websites that faced a ranking loss after shifting their HTTP domain to a secure HTTPS domain. This is Google’s fault, but the developer’s fault who implemented it in the wrong way.

    Why top shift from HTTP to HTTPS?

    Is better ranking the only reason? Not exactly! It is one of the reason. The s in HTTPS represents ‘secure’. If your website has HTTPS, it means that it is malware free and secure to visit and open for the visitor. It builds the trust in the visitor that he is visiting a secure website. Google introduced this change after witnessing a high rise in the malware infected website.

    Common Post-Implementation Issues with HTTPS

    The wrong implementation leads to two versions of the website, which then raises the issues of copied content, link dilution, and budget wastage etc.

    Copied Content

    The issue of copied content rises due to two links. Google will track both the websites and show both the websites in search results. This damages the website’s ranking.

    Link Dilution

    Link dilution is caused when both HTTP and HTTPS versions of your website are live, even after having canonical tags in place. Different users on both the versions of the website will share a different link of your website resulting in the splitting of link equity from two URLs instead of one.

    Budget Waste

    There is a crawl budget set for every website. And, if your website is running on two URLs, Google will crawl both which will waste your crawl budget. Result-wise also, it won’t be good.

    To Avoid the Hassle

    1. You can setup a redirection on your HTTP website and redirect all the links to the respective pages on your HTTPS website. Make sure that you are using 301 redirects and not 302 redirects. And, do not, by mistake redirect your HTTPS website to HTTP website.

    2. Make sure that your website’s HTTPS version is included in Google Search Console, webmaster tools, and other search engines. Include both non-www and www versions of the website. Set priority to the domain that has HTTPS version.

    3. Interlinks should point to the HTTPS version of the website.

    4. Same goes for the canonical tags. Canonical tags should point out to the HTTPS version of your website.

    5. Include HTTPS version in your XML Sitemap.

    6. Check where are the internal links including social links of your website are all directing to the HTTPS version of your website.

    Hire IndeedSEO’s SEO experts to implement the HTTP to HTTPS shift of your website correctly. Book a consultation now. Call us or send us an email.

    call : +1 718 313 1485
    Skype : indeedseo
    Email : info@richestsoft.com

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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