Do you want to drive maximum traffic to your blog? Who doesn’t! As a blogger, you want your blog rank high on Google and shows up in the results for every relevant search. With the help of ever-changing algorithms, search engine optimization can be tricky. It is not a time-consuming process; it can be done quickly if you give proper time to write up your post.
In this article, we will discuss some of the quick optimization posts so that you can get the optimal results. You can also hire the best SEO company in India so that you can get the best-required results.
1. Target the right keywords
Keyword research is the most important aspects of SEO. It lays down the foundation of your optimization, and you shouldn’t get it wrong. By targeting the right keywords, you can help Google understand what your content is about. This increases the likelihood of popping up your articles in response to a search. Here are some tips to target the right keywords
Focus on one keyword per article: Focusing only on one keyword helps you laser target your article for that keyword. The Yoast SEO plugin requires you to select the focus keyword when you’re publishing content and then makes sure that you use it appropriately in that content.
Understand the user intent: To succeed in SEO, you’ll need to understand user intent and target keywords based on it.
What does “user intent” mean?
Put, it refers to what the searcher is looking for and expecting to find when they search for those words in Google.
You must observe the intent of the search results and see what it comprises of
2. Focus On Low Difficulty Keywords
Keyword difficulty is an important metric you need to keep an eye on while choosing a keyword for your blog articles. The higher the keyword difficulty, the more fierce the competition is, and the harder it is to rank for.
When choosing keywords, the general rule of thumb is to find the ones that have a decent traffic volume with low competition.
To find the keyword difficulty, you can either use a free tool, like AdWords Keyword Tool or a premium tool, such as Ahrefs. Ahrefs gives each keyword difficulty score on a scale of 1 to 100.
There is the number of tools that you can prefer to choose the keywords such as Ahrefs. It shows me low-hanging fruit among my keyword ideas that are easy to rank for. It also gives insights into the estimated number of clicks for the keywords.
3. Long Tail Keywords are important
Long Tail keywords are three or four phrase keywords that are very specific to what you’re selling. They are generally easy to rank because of their low competition. Whenever your potential blog reader uses a highly specific search phrase on Google, they tend to know exactly what they’re looking for. And if you can create content that matches that search intent, you’ll be sure to rank high!
It is essential to place the right keywords in the right place. You can use Ahrefs to find potential long-tail keywords. All you have to do is enter your keyword and then on the left panel, click on the Questions. It will give you a list of questions / long-tail keywords that are being searched related to your keyword.
You can also use Quora method for this purpose and search the related keywords. If there is a Quora thread being ranked on Google, that means the keyword has low competition, and it’s easy to rank for.
4. Use Your Keywords in the Title and Subheadings
There’s some correlation between keywords in the title tag and Google rankings.
Alongside, it is recommended that you use your primary keyword and its different variations in your content’s heading tags as well.But don’t stuff your keywords in an attempt to manipulate your site’s ranking because that can have a negative impact.
5. Write Compelling Titles and Meta Descriptions
You must know that CTR for your page in the search result is also a ranking factor in Google? For instance, if your article is listed in the third position for a keyword and you manage to receive more clicks than the first, you will eventually rise to the second or first.
In order to receive high CTR and ensure that you stay on the top spot, you will need to write titles and descriptions that grab the attention of the searcher and work over them.
Bear in mind that for the title, you only have 55 characters, so you need to give it some thought before you write it.
There are a few things that you need to keep in mind while writing an SEO title and meta description for your post.
- Don’t let your title and description cut off in Google. You want the searcher to get the complete idea of what your content is about.
- Add your keyword in the title and description.
- Never stuff keywords – make sure your writing sounds natural.
6. Make your blog Responsive
Google uses mobile-first indexing. That means that it looks at your mobile site to determine how to rank it in search results, even if the search is on the desktop.
That means it’s important that your site works well on mobile devices, even if most of your traffic is on the desktop.To ensure this, you need to pick a responsive WordPress theme.
There are many WordPress responsive themes available on the market. You can pick one that you like and install it on your blog.
7. Image Optimization
Google Image Search send huge traffic to your blog but only if you have done image optimization properly.
For this purpose, you need to add alt text. Also add an appropriate description in the alternative text box so that Google can identify what the image is all about and provide help to all the readers when they search on Google.
8. Proper Content Hierarchy
Always try to build your Content by a proper hierarchy so that it comes naturally to navigate a shows the Google the relative importance of every page.
Make sure each page on your site is only a few clicks away from your home page, especially your relevant pages such as landing page, pillar content, etc. Use your header and sidebars for linking out to your related pages.
9. Install an SSL Certificate to your site
It is strongly recommended you to move to SSL as soon as you launch your blog. Moving to SSL makes your website accessible on Https. Google also prefers sites with over those who do not have this. If your site doesn’t have SSL installed, The warning sign of not secure website will be shown at the left side of the search bar of your browser.
10. Avoid thin Content
Thin Content defines the content piece that has 300 words or less. These types of Content offer little to no value, and Google tends to prefer much longer Content.
To fix this, either beef up the Content or remove it.
11. Submit a sitemap to Google Console search
It is important to submit the sitemap of your website so that Google understand the structure of your blog, and it also helps Google crawl all your pages.
Google will eventually find any site that’s linked to from other websites across the web. By submitting a sitemap helps to rank your site faster.
It will generate a sitemap file for you, if you are using Yoast plugin.
12. Loading speed
Page load speed is also one of the ranking factors, important if you want to outrank your competition, you’ll need to make your pages load faster.Even if the Page load speed wasn’t a ranking factor, it’s still essential if you believe to deliver the quality services.
13. User- Friendly URLs
You ensure that your URLs are short and descriptive if you want user-friendly URLs. If you’re starting, make sure to change the default permalink structure, so your URL looks shorter and pretty.
Never use URLs that have special characters or dates in your URL. They make them unnecessarily long and ugly.
14. Featured Snippets Optimization
its smart scheme to optimize your blog to show up in the featured snippets if you want most of the traffic from your content. Featured snippets are shown before the first position,in a box with video, table and image. They stand out in the search results, which helps you to get more clicks.
We hope that this SEO guide is useful. You can implement these abilities successfully to get the best results. Always remember that by fixing these points, you can’t get a top position in a single day. When it comes to SEO, you have to be patient and wait for the results. Just make sure that you examine every change you make and measure the performance of your SEO strategy. If you want any types of SEO services, consult best SEO Companies in India to get the best results of Search Engine Optimization.
Read More: Secret Steps to Make Blog Post Go Viral