How to Increase the Conversion Rate of Your Website


    In an online marketing, a conversion rate is the ratio of the total visitors to the visitors who performs the desired actions. Different businesses have the different business that is totally depends upon the nature of the business. An online publisher will consider its conversion rates by counting the numbers of forms filled while online retailer might measures its conversion by considering the numbers of clicks to the “Add to cart” button. There are numbers of methods available to increase the conversion rate typically translate to greater return on investment. The conversion rate of a website is the percentage of users who have made a specific action. For example, the percentage of visitors who buy, if you have an e-commerce sites. The percentage of visitors filling out a contact form, subscribing to a newsletter, registering for an event, etc. The conversion rate is, therefore, a fraction that includes in the numerator the number of visitors who convert and the denominator the total number of visits or visitors. If you also want to improve conversion rate of your website then consult best SEO service providers for their best services.

    Once you have clearly defined your goal, which is what you expect from your visitors, the question is how to improve the conversion rate? We will see that there are techniques, often very simple, to optimize the conversion rate of its website.

    It is a great idea to get traffic to your website But it is useless if it doesn’t convert traffic. In this blog, we will discuss various techniques to improve the conversion rate of the website.

    1.   Include less fields as possible.

    It is better to ask for information in an email opt-in form, ask for as little information as necessary. Here’s an example of how using one additional form field decreased conversions by 11 percent.

    2. Measurement of conversation rate

    The overall conversion rate defines the percentage of users who achieved your goal, which is your ultimate goal. But it is possible, thanks to Google Analytics to know precisely the intermediate conversion rates, which correspond to your sub-objectives. These sub-objectives in turn correspond to the different stages of your purchase funnel. This is ideal for pinpointing blocking points, stopping visitors and negatively impacting your overall conversion rate.

    Each step is defined in Google Analytics by a URL. If between two of your steps, no change of URL intervenes, you can set up virtual page views. You will find all the information you need to set up and analyze your funnel in the Google documentation. The SEO teams have more idea regarding this, when you hire some  SEO professionals they will focus on this step.

    3. Optimize your conversion funnel

     There are basic four primary segments such as awareness, interest, consideration and conversion etc.

    From that basic formula, you can decide what exactly makes you perfect brand awareness, engages their interest and encourages them to consider your product. From that basic formula, you can decide what exactly makes your prospects brand-aware, engages their interest, encourages them to consider your product, and convinces them to convert.You will have to start with a working theory with guts. After this you have to consider advice and expert opinions and run tests, which will get to later, and figure out exactly how to increase your conversion rate.

    4. Try to shorten the tunnel

    The shopping tunnel, on an e-commerce site, is the route that the visitor completes until the last step: the payment. We observe that, and it makes sense, the shorter the path of the shopping tunnel, the more likely the visitor will go to the end and buy. To improve the conversion rate of your site, you must shorten the purchase tunnel, shorten the path to your goal achievement pages.

    Typically, it is not recommended to force users to create an account to finalize their purchase. You will see if you use and analyze your funnel of conversion, the very negative impacts of this practice. Many internet users simply do not want to create their account and will give up if asked. You can always leave the user the ability to create an account or continue without creating an account.

    From the same perspective, avoid asking your customers’ too much information. Just ask them for the really essential information for billing  with its personal details and other information such as name, surname, mail, address, bank details, etc. You can enrich your CRM later, once the user has become one of your customers. You have to go step by step, in a subtle way. And of course, do not ask for the same information twice.

    Upstream of the purchase funnel strict sense, think of offering a fluid navigation, allowing easy access to your different products. This of course also plays  at the rate of transformation. The tree structure of your site should be quick to understand. Use a breadcrumb to help your visitors navigate through their browsing and of course an internal search engine.

    5. Optimize your page design

    Web Design matters a lot, then you think about. It is observed that most of the audience focuses minimum on the design. You won’t find many bells and whistles on my sites. As the adage says, “ first impression is the last impression”.

    Therefore, your website must be up-to-date and should be according to the latest design. Thus, Design of your website also attracts  the most of the customer and increase conversion rate.

    6. Try different form style

    Most of the time, forms become the stopping point for the customers. They do not want to waste their time by filling useless forms. You can reduce friction by eliminating unnecessary form fields, turning fields into checkboxes or other elements, and enabling autofill. However, you also need to test.

    You can record the timing for a landing page. Do most visitors click away after reaching the form? You might have a problem. We use a pretty simple form. It’s designed not only for lead generation but also for lead qualification. If you are selling a high priced product or service, you might want to qualify your leads too.

    7. Minimize the page loading time

    According to all surveys conducted on the subject, it appears that almost half of Internet users quickly leave sites whose pages are not displayed within 3 seconds. We understand why paying close attention to the loading time of pages is so important.

    Amazon, an e-commerce site that is no longer present, found that an additional 0.1% load time reduced sales by 1 %. Here are the main tips, without going into too much detail, to improve the loading speed of your site or, which amounts to the same thing, to decrease the loading time:

    • Start by using performance measurement tools like GTMetrix or Google PageSpeed. These tools will indicate 1/Loading speed and 2/points to improve.

    1.  Remove unnecessary plugins or plugins

    2.  Choose accommodation adapted to its traffic•   Reduce the weight of images and videos

    3.  Use a cache plugin

    4. Compress Java and CSS files

    5.  Set up a CDN.

    6.  Choose a light theme/template.

     8. Use Testimonial to build trust

    It is a good idea to add a testimonial on your website. It is the best way to show the loyalty towards your work and it also shows that how many clients are satisfied with your work done.

    9. Offer a money-back guarantee

     Every businessman and owner know that customers avoid risks. They do notwantto put their money on useless things unless they are sure that they will get what they paid for. If any failure  of the service or in any case, owner failed to fllfill all the desires of the users than A money-back guarantee helps assuage fears and move past objections.

    10.  It is cost effective

    Research has found that businesses relying on marketing agencies to develop their strategies for them have a lesser cost per sales lead than those who either do their individual marketing or select to emphasis on alternative marketing strategies, such as outbound marketing. Thus to hire a permanent employment, it is a better idea to outsource digital marketing professional all over the world. You will be able to convey your rates and relish complete control over your outgoings. Various best digital marketing companies in India provide their services at affordable rates.

    11. Gain Knowledge about the Latest Technology

    A trustworthy agency will have access to various paid tools, software and analytical data, which are useful to grow your business to upsurge efficiency, proficiency and presentation. Additionally, you do not need to search about the related software on the internet.  

    12. Analytical reporting

    The best advantage of hiring a digital marketing agency is their access to high-tech software. Due to these software’s, you will obtain regular reports displaying, where you are outshining in your advertising efforts, and where you need to improve.


    In the nutshell, we can say that SEO does not need to be excessively complex. Mainly there are four key areas of SEO that you require to deliberate, and there is an organized, systematic process that can be followed to optimize your site. If you have any doubt regarding SEO, you can consult SEO agencies  for its paid marketing services.

    Read more: Some Useful Local SEO Tips To Rank Your Business High On Google In 2019-2020

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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