How to Find the Right Keywords for Your Website


     It is a very important step to pick the right keyword and keyword phrases in successful search engine optimization. It must be your priority to increase traffic to your site, but attracting the right audience should be a necessity. Choosing the most effective keywords to connect with your target market can take time and research, but the results will be worth it.

    There are numbers of ways through, you can choose and pick the right keywords that will attract the right people to your website. But sometimes it is tough to choose the right terms for Google.  They have been a lot of changes in search behavior and search guidelines in the last few years and they are changing constantly. If you want your web pages, content marketing and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment.

    You want to know what your potential customers are really looking for during their explorations on the internet in order to be able to bring them the best possible answer and thus increase your chances of being well positioned in the engines?   

    What are Good Keywords and why we use them?

    The study of keywords is a priority During an SEO mission

    We often talk about keywords whereas these can consist of one or more words. They correspond to the searches made by the Internet userson the engines and, the more the expression entered will contain words, the more the request, will be specific.

    For example, you sell shoes. If your user enters the term”shoes”, the results they get will be extremely varied and it may be complicated for him to navigate. On the other hand, if he grasps the term”wedding shoes”, he will target his query more precisely and find you more easily if you propose content that responds to it. Certainly, the volume of research on this keyword will be less important but much more relevant. Itis these very targeted requests that will feed the long tail.   

    Choosing good keywords will consist of finding expressions:

    1.Which corresponds to your activity
    2. That respond to your target’s research
    3. Where competition is low enough to quickly get a good position
    4. That are sufficiently researched to become relevant

    Indeed, the holy grail of any good SEO strategy is the maximum positioning on search engines when the user types a query in its search bar.

    But finding the right keywords will also serve to organize the architecture of your website and set up a real content strategy by avoiding repeating the same theme several times. You will thus obtain a coherent site in the navigation that it offers to its visitors and optimized efficiently for engines.

    Here are 5 tips that will allow you to get to the heart of the real expectations of your users and develop a list of good keywords or queries based on unbiased data related primarily to the behavior of your users.

    1.  Think Like a Customers

    First of all, identify your target audience and try to put yourself into the shoe of the customer when you create your initial list of keywords. Ask yourself, what I will search for if I want to buy these types of services and products. You can also consult with others regarding this such as friends, family members, current customers get their opinions on phrases they would use when they searching fortheir products and services.

    2. Study the Competition

    Make the list of yourtop competitors and visit their websites to see what keywords they aretargeting. Also read their content and view their meta tags  to help identify the keywords. Looking atyour competitor’s keywords will not only help you see what you could beforgetting, but also help broaden your list of ideas.

    Find out who your products and services are for. For this, you need to determine the typical profile of your ideal client. Knowing your audience will allow you to think about the keywords they may use to find your products. A doubt about the procedure to build your buyer personas?

    You do not invent anything, just put yourself in the place of your interlocutors and think about the terms they can look for. Imagine you propose shoes for teenage girls, you will have to find synonyms of the term trend, fashionable, fashion. If your target is older women, you will have to turn to the lexical field of comfort and strength.

    3. Understand the Long Tailed Keyword

    Longtailed keywords are the combination of three or more words or phrases. While long tail keywords tend to boost lower search volumes, they generally attract more relevant traffic, are typically less competitive, and easier to rank well on. Choose long tail keywords that help to specify your product or service.

    4. Understand their buying cycle

    Then, a good understanding of the buying cycle  prospects  is essential to address the right message at the right time. Depending on the stage in which they the shopping journey, their expectations in terms of content will not be the same. As a result, you will not use exactly the same queries depending on the phase of the purchase journey.

    5. List your areas of activity

    To choose the expressions that your future customers will look for, you must list the different themes of your product or service offer. Always go from the general to the particular by trying to find synonyms for each theme.

    As a shoe salesman, are you going to position yourself on sneakers, pumps, boots… Then you can refine your products according to other segmentation criteria: round toe, square or pointed, wedge heel or needles, scratch or laces.

    6. Listen to your collaborators

    Having feedback from everyone in your company in touch with your prospects or customers is necessary. To do this, ask your customer or after-sales service or your sales representatives. They will be able to communicate to you the opinions, remarks, questions of your target. This source of information will give you new ideas of content to write and words or key phrases to exploit.

    7. Solicit your prospects/clients

    Another solution that flows from source is to find out from your personas. The comments they leave on your website or on your social networks are a gold mine of information to be processed.

    Otherwise, why not directly ask them the question face to face, by email or by phone through questionnaires. Your goal here is to collect data and find out what your audience is interested in.

    Keyword generating software

    The most obvious the top spot, this free keyword tool has been a favorite for many years. Not only is the Google Keyword Planner a good choice when starting a new site, but it can also be your best friend as you grow and produce more content. The primary benefit of this tool is easy to see: you’re able to pull information directly from Google, which is the search engine you’re most likely to target,when optimizing your website.

    AdWord & SEO Keyword Permutation Generator

    This is a challenge that you may face when launching your new site. While you’re familiar with the top keywords in your niche, you don’t know where to go from there. And, as you know, that can be a problem as you create more content. With the AdWord & SEO Keyword Permutation Generator tool, it’s easy to get creative as you search for keywords that align with your site, marketing strategy and goals.

    One major limitation of this tool is that sometimes it generates keywords that to get a good position quickly no sense. You need to correct these keywords according to your requirements. it generates must be prepared to spend a good amount of time moving through the list, is searching for those that best suit your site.


    To expand your semantic field, you can use a very comprehensive tool like SEMrush. It has various features: auditing SEO, crawl, tracking SEA campaigns, tracking keywords, analyzing your competitors.

    In addition, it lists the best keywords for your SEO with very detailed information on each of them: cost per click, number of results, volume, trend.

    Even if it is a service with a fairly high price and it requires time before taking it in hand entirely, we advise you because you get the “all-in-one” with this tool.

    There are many other keyword generating softwares are available and some of them are free: Uber Suggest, Yooda Insight, etc.


    As you can see, choosing the right queries that generate traffic to your website should not be the subject of riddles but a long thoughtful job.

    Now you have all the tricks to find the key phrases that will make you offer great content to your users.

    All you have to do is go to work, but know that if you do not have the time to do it, visit and get the best SEO agency that can help you define your keywords to optimize your content strategy and improve your content.

    Read more: 10 Ways Social Media Marketing has Changed in the past 5 years

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

    Ready to get started? Take your business to the next level with IndeedSEO

    Let’s Discuss Your Project
    discuss project