Content Marketing and SEO Go Hand in Hand

TABLE OF CONTENT

    As times change. A few years ago, SEO copywriting was the preserve of those in possession of a particular set of skills. It was SEO writers who knew the keywords to use, where to put them on a page, and how often they should be embedded in the copy. And with that, the success of search engines has been almost assured… isn‘t it?

    Well, not exactly. You see, savvy editors and digital marketers knew that SEO copywriting had been just a piece of the puzzle, with a number of essential factors to judge whether or not certain parts of the web content could be considered a success or a failure. True is perhaps that the use of keywords in SEO writing remains essential – after all, search engines are designed to render relevant long-term relevant search content of a user – it is much more likely bigger picture.

    Yes, a lot of content is fundamental and, without much content, there is no hope for your site to be successful, but the factors that help determine the site’s ranking are varied and plentiful. People who visit your site should be presented with engaging content that informs, engages and converts. This is where professional writing comes from. But bring people to the site in the first place? This involves the collaboration of a number of parties.

    The factors necessary to help your website and web content appear in the search engines are varied and, with algorithms changing so often, hard to judge. Some, like relevant site links and social cues, can be invoked to be critical to success ranking; Opinions on other factors, however, are more subjective. What can be said as a fact is that SEO and content must work in tandem as part of an effective content strategy, drive the right traffic and achieve top rankings.

    Evolution of the SEO Editor

    As the digital landscape has evolved, and Google’s search algorithms have become more refined, the role of SEO copywriting has been through some changes. Instead of just putting the right words where they need to go, an SEO copywriter today needs a broader understanding of the marketing field, having the ability to connect with the public on social networks, to learn how to know their wants, needs, how they talk, and how they search for it. It is a role that is multifaceted and manpower, but that, when done right, will pay dividends.

    An SEO copywriter in the modern era must also embrace the traditions of classic advertising writers of days gone by. Persuasive copywriting skills and a deep understanding of the goals of the target and target audience is essential, and mean that creating effective SEO content that meets these traditional principles, while providing an engaging user experience, requires experience and expertise.

    Take his responsibilities

    With the role played by a modern SEO writer demanding more emphasis on the principles of search engine optimization, you might be forgiven for thinking that the SEO expert’s role is becoming obsolete. It could not be further from the truth. Of course, practitioners still advocating keyword farce and strengthening low-quality links will undoubtedly find themselves getting stuck for business, but for those who have been embracing organic strategies and investing time and effort into the business. Developing a network profile and link that is strong and Google friendly, the SEO world is entering a new era of excitement with content marketing. Panda and Penguin have caused these professionals some problems,

    It’s the marriage between SEO and content marketing that is vital to capturing the high-value traffic needed to achieve your business goals. But what exactly is the high-value traffic? To answer that, it is worth revisiting these basic features of context and intent.

    What was planned?

    Unlike traditional television, print or radio advertising where information is intrusive and disruptive, online users are looking for specific information when they enter their keywords into a search engine. He is intent on finding something specific, and this is an opportunity to capitalize on. People are always looking for solutions to a problem, and the simplest solution is often the best. Thus, any content you create should lead to a resolution of their problems, whether by offering a suitable product or offer help or advice on how to achieve a specific goal.

    Each step of the customer journey – both on-site and off – must be traced by the SEO expert and SEO copywriter, providing content that is needed to ease the problem journey to the solution. Identifying the intent of your audience and creating engaging content that specifically meets their needs means that you will prove an invaluable resource and the level of engagement you are experiencing will increase exponentially. Of course, spotting the intent is just a part of the bigger picture. Producing content as part of their needs is an entirely different question.

    What context?

    The context surrounding your content is vital to the success of effective customer engagement. There is no point in detailing the hottest commercial real estate options when the rest of your site is an e-commerce platform selling books. It can reach outstanding for a given keyword, but your audience will see through these obvious attempts at manipulation. The rebound rate of your website will be escalating, and time on the page will drop, letting your search engine performance flounder.

    Of course, this is an extreme example, and everyone’s stuffing non-contextual key terms in their copy are purely a quack, but the lesson remains the same. You should support the service or product you offer with contextual and complementary content, and even better understand the issues they face and the solutions you offer.

    The combination of the two

    It is the relationship between context and intent that plays an important role in a successful content marketing strategy. In fact, if the link between content marketing and SEO can be described as a marriage, the intention and context should be considered the offspring of both. It is this unit of the family that, when working as a team, gives the best results for your strategy.

    By working intelligently to develop a plan using the sharing of important knowledge and skills of each party, and to optimize the right content for the right audience in the right place and at the right time of the customer’s trip, the effect on the Traffic and commitment will be the site to be overwhelming. As we said, the landscape has changed for SEO copywriter, but it is also changing for the SEO executive. Staying on top of these changes and planning your campaign assiduously and effectively will ensure that any developments that occur in the future will be just as welcome. To get the help of the best SEO copywriter experts, you can visit IndeedSEO.

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

    Ready to get started? Take your business to the next level with IndeedSEO

    Let’s Discuss Your Project
    discuss project