It’s a great time to reflect on what’s starting to emerge and what we expect to happen across the digital marketing landscape. For 2019, we thought through some of the major trends we’ve already started to see. The best SEO service providers start working over it to get the beneficial results.
1. Featured Snippets
If you’ve visited Google lately and you’ve probably noticed that the search giant is increasingly answering users’ search queries right on the search engine results pages (SERPs).
Featured snippets contain a summarized answer to a user query, as well as the page title, a link to the web page from which the answer originated, and the URL. They live at the top of the SERPs and the information they contain is pulled from one of the organic listings on the first page of search results.
In 2019, expect to see the volume of searches that contain a featured snippet rise and Google to experiment with new formats for snippets. This trend will be driven by Google’s desire to stay ahead of its competition in delivering users the best answers to their queries in the fastest way possible. On-page SEO technique is compulsory for these types of the features.
2. Personalized video
No doubt, 2018 was the year of the video and 2019 will be the year of the personalized videos. Personalized video is the marriage of two hot trends in the world of digital marketing-video and personalization. You can personalize a video quickly and easily by doing something as simple as holding up a whiteboard or a piece of paper with the recipient’s name on it.
In a world that is overcrowded with marketing and advertising messages, and saturated with digital content, personalized video holds the potential to dramatically improve marketers’ ability to connect with and engage more deeply with audiences.
3. Voice Search Optimization
2018 was a year of incredible growth in the sale of voice-activated smart devices such as Google Home, Amazon Echo, and Facebook Portal. These new devices join Apple’s Siri and Microsoft’s Cortana in offering users a wide variety of options for using voice search to find answers to their questions, consume content, and interact with media.
At a minimum, businesses looking to get found in 2019 should ensure that their basic business information is correct when delivered via voice search. This includes the business name, address, phone numbers, store hours, menus in the case of restaurants, prices, etc.
4. On-SERP SEO
With Google is increasingly moving to answer users’ queries right on the search engine results pages via its featured snippets, the number of no-click searches is on the rise, particularly for users of mobile devices. In response, digital marketers will need to expand their SEO efforts in 2019 to address how their content displays on the search engine results pages (SERPs). Marketers who are successful in claiming this coveted spot on the SERPs will see a lift in brand recognition, but they also have an opportunity to drive website traffic by using the messaging in the snippet box to entice searchers to click through.
Earlier this year, featured snippets and the effect that they were having on IMPACT’s website traffic. Throughout the last six months, worked on increasing the number of snippets that we rank for, and the resulting boost in website traffic is closely correlated to our growing number of snippets.
5. Cross-device marketing optimization
The mobile marketing strategy becomes indispensable for all businesses. Knowing that more than half of local searches are done from a mobile, companies that have opted for a mobile website and a local search strategy get better results.
However, keep in mind that even if a mobile-friendly site is important, a significant portion of Internet users still use a computer or tablet to visit a website. Thus, your marketing strategy in 2018 must take into account all devices used by Internet users.
To do this, take a close look at the behavior and demographics of your targets, and focus on optimizing each channel based on the user journey.
Breakdown of appliance use by age group
18-34 years: Virtually all Millennial are mobile users (97%), 20% never use a computer.
35-54 years: Generation X has the highest percentage of multiplatform users (82%)
55 years and over: Boomers still use laptops (up to 26% in 2015 versus 40% in 2013.)
6. “Darwinian” advertising
The use of artificial intelligence (AI) algorithms in digital advertising is not new: Google AdWords uses an algorithm that associates a user’s query with the keywords of an advertiser. The algorithm thus gathers information from different sources, and thus broadcasts the advertisement to the prospect most likely to click on it.
The challenge in 2019 will be to optimize all the creative components of a site (colors, fonts) to attract the consumer.
7. Facebook Live
After the catapulting of Periscope, Facebook wasted no time to launch his Live. Any owner of a Facebook account or Page can share live video with his followers and friends through Facebook Live.
If we believe the figures on the video on the internet in 2017 (1 in 2 now watch YouTube every day, Facebook users watch 100 million hours of video each day) we can bet on the importance of Facebook Live in 2019. Facebook predicts that the next 100 million hours will come from videos created by its users.
8. Mobile email applications
Mobile messaging applications (such as Facebook Mobile Messenger, WhatsApp, Snapchat and WeChat) allow users to communicate with contacts in a private and closed space, unlike public social networks.
Many rumors are spreading lately about the monetization of these applications: but the users of messaging apps do not want to pay a subscription to use them, and they do not want to see any paid advertising inside these applications. So what options remain on Facebook, Snapchat and Co so that advertisers can access their members?
9. Optimization of conversion rates
Conversion rate optimization is about turning the percentage of visitors to a website into a customer for example. The CRO will take an even more important place in marketing strategies in 2018. One of the advantages of optimizing conversion rates is to generate more leads or sales without investing money unnecessarily on Russian bots traffic, for example.
Here are three ways to optimize the conversation rate:
A/B testing: breaking down your audience into different segments and sending them different messages
Response tracking: track coupon conversion for sale
Audience advertising: testing different ads in different media with an audience with different behaviors and buying patterns.
10. The Internet of Things
A recent study by Gartner indicated that in 2020, there will be more than 26 billion connected objects. Indeed, IOT will continue to grow as technology becomes more affordable and more widely available to consumers. So hire digital marketing companies of India to know the best way to use it in your digital marketing strategy.
As more and more people connect to these connected objects and provide it with data, it becomes a marketing tool and more robust sales on which all advertisers can capitalize.
11. Virtual Reality and Augmented
Who has not already tried to capture Pikachu in the street? While the craze around Pokemon Go has proven that augmented reality can attract traffic in some local businesses, the challenge remains that many of these players have not made a purchase.
In the same vein, virtual reality (Google Cardboard for example) is another development trend that is difficult to integrate into a marketing strategy for a medium-sized company. PubG also comes under this category which is getting popular day by day.
12. Influencer marketing
With new GDPR rules and blockers making it increasingly difficult for brands get in front of audiences that have not opted in to their communications, many brands are looking for other channels to expand their reach and in 2019, this will fuel heightened interest in influencer marketing. At the local level, micro-influencers can help get brand messages in front of niche audiences at a relatively low cost. For big brands, there is an unending supply of celebrity influencers whose followers correlate to specific target demographics. Whereas traditional content marketing or paid media approaches can take time to deliver ROI, influencer marketing can have an immediate impact, even for relatively unknown brands.
In 2019, the brands that are most successful with influencer marketing will approach it as a long term partnership rather than a series of one-off promotions. This kind of investment makes it possible to create authentic stories that unfold over time, and will ultimately deliver the greatest ROI to brands.
The trouble with making predictions for 2019 is that things change so quickly in the world of digital marketing that by Q2, there will probably be a whole new set of hot trends. Whichever trend you choose to focus on, remember this: At the end of the day, the most important thing is that you get the fundamentals right and increase your traffic.
To stick with the latest trend you need to hire one of the best digital marketing companies of India, which can provide you with the latest strategy. For more info Contact IndeedSEO today.