11 Useful Pillars for an Effective SEO Strategy


    Nowadays, most of the businesses understood what search engine optimization is and why it is important to their business.No doubt, search engine optimization is a complicated but in some cases, it is over complicated. Modern SEO strategy is the method to arrange the website’s content by topic, which supports search engines like Google to recognize a user’s determination when searching. By improving a web page around the particular topics first, you can get good rank for long-tail keywords related to that topic. In this article, we will focus on four main pillars for SEO Strategy followed by the top SEO companies in India.

    1. Technical SEO: How well your content has indexed and crawled.

    2. Content: To have the most relevant and best answers to a viewpoint’s question.

    3. On-site SEO: An optimization of your content and HTML.

    4. Off-site SEO: Building consultant to guarantee Google stacks the level in your favor.

    Obviously, these four areas have some difficulty and intersection, but accepting your strengths and weaknesses in relation to them is the key to concentrating your efforts. Best SEO services providers are mainly focusing on these terms.

    Let’s discuss these four pillars in detail:

    1. Technical SEO

    Technical SEO can seem intimidating in the beginning, but really, what we are talking about here is to ensure that a search engine can read your content and discover your site. Most of the these tasks are handled by the content management system you use, and tools like Screaming Frog and Deep Crawl can search your website and focus on technical problems. The main areas, which need to focus, are:

    1. Crawl: Can search engine able to explore your website?

    2. Index: Is it clear to which pages search engine should index and return?

    3. Mobile: Is your website responsive?

    4. Speed: Fast loading page will enhance your traffic and visitor will stay at your page at longer time.

    5. Hierarchy: how your content is structured on the website?

    If you have smaller business and using WordPress for your website, SEO is the thing that you can check quickly. If you have larger website and you have millions of pages then technical SEO become the most important.

    2. On-site SEO optimization

    It is important that your website must be optimized the whole and as an individual. You need well-structured hierarchy content of your website. The main areas to focus on here are:

    1. Keyword selection: It is necessary to understand the language of your target audience.

    2. Descriptive URLS: your URL should be simple and descriptive.

    3. Title pages: Use title with natural keywords.

    4. Content optimization: Sensibly, use keywords and variations in your page copy.

    5. Good user experience (UX): Ensure your site is a enjoyment to use and navigate.

    When you optimize your website, take some time for your audience. Use tools like Screaming Frog to crawl, identify weaknesses, and methodically work through your pages. The best internet marketing company always focuses on these points.

    3. Content

    Content is the fuel for the internet marketing. If you are posting regular content, it will help your website to show up, more searches. If content is king then make it your kingdom. Your website is a wrapper of your content. It describes the prospective of your business and its needs as well. It’s actually important to understand that SEO is significant for all of these kinds of content, but only frequently growing for service-type content. SEO is often forgotten when it approaches to credibility content like reviews, testimonials and case studies. A solid Internet marketing and SEO strategy are also the most scalable ways to promote your business to a wide audience.

    4. Off-site authority building

    Links are still a vital module to develop a strong organic rankings.Conversely, links can be the toughest part of SEO to get right. It is truly significant here to get your relationship viewpoint before you start, as this can truly make or break your link-building efforts. A link audit will estimate how perfectly your current backlinks are performing for your site. All the unwanted or bad links to your site, they will be exposed by the audit. You must know about the link building strategy as well.

    5. Understand your brand’s needs

    You need an SEO strategy that aligns with the goals you want to achieve, the audience you target, and the competitors you want to beat. You also need to make sure that you’re well aware of the latest SEO trends.

    While this might seem daunting, it isn’t. You just need to have a clear understanding of your brand’s primary goals. Better information can help you make more result-oriented decisions. To get a better understanding of your brand’s needs, determine:

    • How are you performing in the SERPs now?
    • Who is your target audience? What do they search for?
    • Who are your competitors? What are they doing well
    • It will help you come up with a focused, result-driven SEO strategy.

    6. Ensure your page load is very fast

    This could be termed as the first SEO strategy. Users tend to click the back button if your page takes more than two seconds to load. In this era where most networks run on 4G, you have no excuse if your website takes longer than two to five seconds to load. It is advised that you design your website using online tools so that you do not end up stuffing your website with images that will cause it to lag.

    7. Mobile friendly websites

    If your website is not yet optimized for mobile view then you have a lot of catching up to do. You can either design your website such that its general interface is suitable for mobile web users or you can also get it done by any best SEO agency having dual interface separately for desktop and mobile views.

    8. Social Media Optimization

    Just like the mobile-friendly website, social media presence is also important for your SEO. Social media is a great platform to build your brand while creating an interactive forum in form of a community for your users. This social media community will help you assess how well you have been living up to expectations and tell you if there is a need to re-strategize.

    9. Perform an SEO audit

    With a thorough SEO audit, you can check your website for its strengths and weaknesses. This includes checking:

    • If your website has a good design – easy navigation, good user experience, readability, etc.
    • Any bugs that can impact crawling or site load speed.
    • If you’ve been hit with any penalties from Google.
    • If the backlinks to your site are coming from high DA, trustworthy sites

    Once you can identify the flaws in your current SEO strategy, you can uncover the best opportunities to improve performance and results. However, you need to prioritize issues that have greater impact your site’s SEO performance.

    10. Find and target the right keywords

    Keywords are words or phrases that people are searching for. They also help search engines like Google understand what your content is about. Getting your keywords right makes it easier for Google to list your content in response to related searches.

    Previously, brands focused on stuffing their content with the most searchable keywords to push their content to the top in SERPs. But Google now uses smart algorithms that penalize sites for keyword stuffing. So you need to sprinkle your keywords in such a way that they sound natural.

    When you perform keyword research, you need to find and prioritize keywords based on their relevance, demand, and competition.

    Optimize your content with a mix of local keywords, branded keywords, long-tail keywords, and short-tail keywords. Try to choose the ones that have low competition yet high search volumes.

    11. Build authoritative backlinks

    Google lists authoritativeness and trustworthiness as the primary indicators of page quality.So, if you want to rank well in SERPs, you need to make sure that your audience sees you as trustworthy and authoritative. And the best way to build authority and trust is through link building.

    Backlinks continue to be one of the strongest indicators of authority on Google. But make sure that these links have a good link score or page rank.


    In the nutshell, we can say that SEO does not need to be excessively complex. Mainly there are four key areas of SEO that you require to deliberate, and there is an organized, systematic process that can be followed to optimize your site. In order to help your site rank higher in the SERPs, you need to implement a thoughtful approach in drafting your SEO strategy.

    The best-performing SEO strategies are not just keyword-based for the top seo companies in India. You need to consider all of these 12 pillars to beat your competitors and dominate search pages in your niche. Even the most well-planned strategies can go haywire if you don’t measure their impact. In order to optimize your website for the best results, you need to monitor your performance consistently.

    Read More: Common Mistakes that Businesses Make with Blogging

    About author
    Gurpreet Kaur
    Gurpreet Kaur is a highly-skilled and exponentially experienced content writer at IndeedSEO. She has a passion for content writing and has written several quality blogs, articles, press reports, and more in several niches. Her expertise has helped several of our clients achieve their objectives and sustainable results in the long term.

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