Search Engine Optimization is one of the important factors that every blogger must consider for taking ranking in search engines. Most of the bloggers don’t care of SEO. They just choose a search engine friendly theme and start publishing articles according to the Latest Google instructions. This led to heir blogs to hit by Google Algorithm updates like Google Panda and Penguin. The best SEO Service provider always works according to the latest Google updates.
Higher search engine ranking not only depends upon your Blog theme, but also in the title of your blog posts. If you have a blog of more than 100+ articles, some articles on your blog may be popular, and some of them may not be a popular one.
Have you ever thought why only a few articles are popular in your blog? Because with or without, knowledge, you might have kept a search engine friendly post title for those articles. We have already talked about Keyword research using AdWord tool and On page SEO.
One thumb rule is your keyword should be in the post title and most of the writers make a mistake by just adding keywords and not taking care of optimizing it for better CTR. Having Keyword in your post title helps a lot, but when it comes to increasing the CTR, your over all post title makes a huge difference. The best SEO company knows these types of tricks better to boost the organic traffic.
Over the years, we’ve seen that the #1 thing search engines care about is delivering high quality, useful, and relevant information to their users.
In order to do that, they need to understand a few things about your blog…
Quality-is your blog an authority in your niche?
Usefulness– is your blog post helpful, easy to read, in-depth?
Relevance-does your blog post solve a specific problem, for a specific user?
The best practices, we are about to share are tried and true techniques for helping search engines understand the answers to these questions… and rank your blog post on page 1.
Although we can’t predict exactly how the algorithms will change 2 years, or even 5 years from now, these methods are still relevant today and will probably be relevant for some time to come.
Read on to see just how easy it is to start implementing SEO on your blog
1. Optimize your meta tags
Optimizing your meta tags those are considered as the bones and skeleton of the SEO process. Meta tags explain to the search engines what your blog posts are about. That’s why this is the beginning of any strong SEO campaign. In this section, we will go over the 4 main meta tags you should focus on, which are: title tags, header tags (i.e. H1 tags) and meta descriptions.
The king of all tags and the one that carries the most weight–is the title tag.
The title tag is generally seen in two places: first in the search results as the top hyperlink and second it is seen in certain browser tabs. It’s important that you flesh out your title tag to be as close to 70 characters long as possible and that your most important keyword terms are in place.
A meta description is a brief snippet of the content that appears in the search results below your blog post’s title tag. Meta descriptions do not provide SEO value, however they are incredibly important when it comes to click-through-rates which indirectly benefit your overall SEO.
Header tags (H1, H2) are important and similar as the title tags. So try to use them wisely. On the front-end of your blog, only visible tags are shown. It’s important that they not only contain your most important keywords, but that they read naturally for visitors. There is no set character limit with header tags. However, make sure they are neither too long nor too short. Remember: these needs to be descriptive and readable for the user!
2. Regular Update of your Content
Never forget that content is a king and you have to make your own kingdom. Make sure you are being incredibly consistent with your content generation. Google favors websites that frequently update their sites with unique, fresh and quality content. Always publishing the same type and length of content gets boring fast for both readers and search engines. So don’t forget about the following blog writing tip: when you vary the types and lengths of your content, not only are readers are more engaged, but search engines love your site and send you loads of traffic. That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers
3. Make sure your blog is mobile-friendly
Did you know more people use a search engine from their mobile phones than from a computer?
For all those valuable search queries being done on mobile, Google displays the mobile-friendly results first. This is yet another example of Google heavily favoring mobile-friendly websites- which has been true ever since the company updated its Penguin algorithm in April 2015. Websites that are responsive to mobile allow blog pages to have just one URL instead of two- one for desktop and one for mobile, respectively. This helps your post’s SEO because any inbound links that come back to your site won’t be divided between the separate URLs. As a result, you’ll centralize the SEO power you gain from these links, helping Google more easily recognize your post’s value and rank it accordingly.
4. Internal Linking
Inbound links to your content help show the search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. If you’ve written about a topic that’s mentioned in your blog post on another blog post, ebook, or web page, it’s a best practice to link to that page.
You might’ ve noticed that doing that from time to time throughout this blog post. It is helpful for the readers. Not only will internal linking help keep visitors on your website, but it also surfaces your other relevant and authoritative pages to search engines. The SEO Panel automatically suggests linking to other internal resources on your website. Think of it as solving for your SEO while also helping your visitors get more information from your content.
5. Quality Back-linking
With all the on-site SEO taken care of, now it’s time to focus on the off-site SEO which helps bring everything together. That is, it’s time to focus on link building.
Building quality and natural back-links to your website can really produce significant results. Back-links help increase your overall domain authority, search engine rankings and organic traffic.
A simple, yet incredibly effective, link building strategy is guest posting.
Guest posting is as simple as contacting relevant websites in your blog niche to see if they’re accepting articles on their website. If you get the approval, you’d then write an article for them and place a link back to your blog in the copy or the author bio section.
Always include at least 1 image with every blog post, and use more if you can. Info-graphics, videos, and slides are excellent visual supplements to your regular written posts.
For your written posts, 400 to 500 words should be the minimum. That length gives search engines, ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. Cap your posts at 5000 words; anything longer should be an ebook.
8. Use Long-Tail Keywords
Longer keyword phrases might not get as high search traffic as shorter keywords, but they’re almost always more relevant to the searcher and much easier to rank for. Longer keyword phrases are often used by prospects who are looking for deeper, more specific information about a topic, making them ideal for blog posts.
9. Links to other blog posts
Using internal links to other blog posts while writing is a great copy-writing tip that helps to get lots of benefits for both readers and search engines:
1. It helps readers find what they’re looking for
2. Helps your audience get to know, like, and trust you
3. It helps search engines crawl every page on your site
4. Useful for search engines those create an accurate sitemap.
10. Create your own Image
Every article you publish should have at least 1 good image, which makes it more visually appealing and easier to share through visual social media like Pinterest. Creating your own images when possible helps you get more traffic through image search and build awareness of your brand as it’s shared on Flickr, Pinterest, and other channels.
SEO is an ever changing and evolving strategy that takes dedication to stay on top of. However, these tried and true methods will most likely always matter in the eyes of Google and other major search engines.
By implementing the techniques laid out above, you can start making some significant progress in the search results, organic traffic, growing your business, readership etc. If you have any questions along the way, please don’t hesitate to consult, IndeedSEO, best Digital Marketing Services Provider in India to get its best SEO services.